Online marketplace Etsy beats revenue estimates on steady demand

Online marketplace Etsy beat Wall Street expectations ​for first-quarter revenue on Wednesday, ​supported by growth in gross merchandise sales as more ​active buyers joined the platform and shoppers spent more on each purchase.

Consumer spending has been under pressure amid persistent inflation concerns, partly triggered by strict ‌tariff policies. Yet, ⁠Etsy ⁠managed to draw customers by offering lower-priced goods, aided by the relatively low ​listing fees it charges sellers.

"Buying on Etsy has continued to hold up pretty ​well across all income cohorts," Chief Financial Officer Lanny Baker told Reuters.


The company continues to remain largely insulated from direct tariff pressures, ​as about 90% of sellers on ⁠Etsy's marketplace source their ‌supplies domestically.

Gross merchandise sales - a key sales ​metric - ​on the Etsy marketplace rose 5.5% year-on-year to $2.5 billion ⁠during the quarter. GMS per buyer increased 2%.

Etsy's marketplace, ​accessible across most Middle Eastern countries, including the ​UAE, Saudi Arabia and Israel, has not seen any material impact on operations or demand from the ongoing prolonged regional conflict, Baker said, citing the platform's ability to quickly replace sellers and reroute supply.

Traffic driven by AI tools on the marketplace is ‌growing rapidly but still accounts for a low single-digit share of overall business, Baker said, limiting its near-term ​impact on revenue.

The ​company plans to ⁠continue investing steadily in AI amid intense competition from ecommerce giants such as Amazon.com .

It reported first-quarter revenue of $631 million from the core Etsy ​marketplace, compared with analysts' average estimate of $620.9 million, according to data compiled by LSEG.

The company, which sold its Gen Z-focused fashion resale platform Depop to eBay for nearly $1.2 billion in February, forecast second-quarter GMS in the range of $2.48 billion to $2.53 billion.