“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...

Psychology suggests that adults who eat bananas with a spoon are rarely being strange or childish. More often, they are responding to funda...

Helios India is steering clear of IT stocks, citing AI's disruptive potential, and instead champions India's domestic consumption. The firm...

Young consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...

India's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...

Beverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....

In a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...

As Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...

Snapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...

PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...

A firm's unchecked AI spending led to a staggering $500 million bill in a single month due to unlimited employee licenses for platforms lik...

Driven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

In a cultural shift, many young Chinese individuals are opting for 'lying flat'—a lifestyle choice that rejects pressures of constant work ...

Young adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...

Indian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...