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GEN Z CONSUMPTION
Acquired new tastes & distastes: India’s health warnings are loud. Its consumption habits are louderDespite health warnings, cigarette production surged 24%, while wine consumption rose 25% among the young. Conversely, production of fruit ...- Sitharaman asks public sector banks to get ‘cool’ for Gen Z with courses, lifestyle perksFinance Minister Nirmala Sitharaman wants public sector banks to appear more appealing to young customers. She urged banks to engage direct...
- Galaxy Z Fold 8 Ultra Review: The Foldable Benchmark, If You Can Pay the PriceSamsung's Galaxy Z Fold 8 Ultra takes the foldable experience to the next level with its upgraded camera and display technology. Designed f...
- From Varuni to bhang: How India’s ancient drinking traditions became a colonial tax machineThroughout history, ancient Indian cultures embraced intoxicants such as toddy and cannabis, weaving them into the fabric of religious and ...
- Psychology explains why diamonds appeal to women: The surprising reasons behind their connection with confidence, beauty, self-expression, memories and personal identity in everyday lifePsychology explains why diamonds appeal to women: Diamonds can mean more than beauty and luxury. For many women, diamond jewelry may repres...
- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and threadApparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...
- Rs 15,000 sneakers, fancy holidays, expensive iPhones: Financial advisor shares why Gen Z is spending more on luxury itemsFinancial advisor Prem Soni says Gen Z’s spending on Rs 15,000 sneakers, expensive iPhones and foreign holidays may reflect the “Lipstick E...
- India's private consumption projected to reach $1.9 trillion by 2030: FICCI-Deloitte reportIndia's private consumption is projected to reach $1.9 trillion by 2030. This growth stems from rising incomes and rapid digital adoption. ...
- Gen Z could unlock India’s Rs 315 lakh crore gold opportunity: ReportIndia's gold market is poised for transformation driven by digitally savvy Gen Z consumers. This generation views gold as a flexible financ...
- 'I find them in Gen-Z': Sridhar Vembu shares how three Gen-Z Zoho employees challenged popular assumptions with their sacrifice and simplicityZoho founder Sridhar Vembu questioned the usefulness of generational labels, arguing that values often transcend age groups. He shared stor...
- They are Gen Z too: Sridhar Vembu praises two employees for working hard, saving money amid ongoing debate over youth protestsZoho founder Sridhar Vembu finds timeless values like hard work in Gen-Z employees. He notes these attitudes are not limited to any specifi...
- Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...
- Since 2016, China has turned phone users' daily purchases into 122 million real trees; the digital forest now covers 112,000 hectares of drylandAn innovative Chinese app called Ant Forest encourages users to adopt greener habits. Everyday low-carbon actions earn users virtual points...
- Samsung expands foldable lineup with Galaxy Z Fold8, Fold8 Ultra and Flip8 - bets bigger on AI-driven experiences. Learn the price and specs hereSamsung has launched three new foldable smartphones, including the Galaxy Z Fold8 Ultra. These devices feature advanced AI capabilities and...
- Samsung wants foldables to go beyond metros: Aditya Babbar on India’s premium smartphone pushSamsung launched its largest foldable phone lineup, including the Fold8 and Flip8 models. The company aims to expand foldable adoption beyo...
- Beyond roti, kapda, makaan: Inside India's new consumption storyIndian consumers now prioritize experiences and lifestyle choices over basic needs. Average monthly spending has increased across both rura...
- Seven boys widened India's door to South Korea and everything changedSouth Korean cultural exports like K-pop and K-dramas have significantly boosted India's engagement. This cultural wave now fuels substanti...
- From Assam to Nilgiri: How regional teas are becoming premium brandsIndia's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking auth...
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
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