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GEN Z CONSUMERS IN INDIA
‘I looked like a locked pigeon’: Ravi Kishan breaks silence on his viral Gucci walk. Actor-politician reveals why he moved sideways on stageAt a recent event, actor-politician Ravi Kishan humorously addressed his trending 'Gucci walk.' He clarified that the unique sideways movem...22 Aug, 2026, 10.20 AM IST- Acquired new tastes & distastes: India’s health warnings are loud. Its consumption habits are louderDespite health warnings, cigarette production surged 24%, while wine consumption rose 25% among the young. Conversely, production of fruit ...21 Aug, 2026, 12.09 PM IST
- Mumbai Municipal Corporation hiring Gen Z fellows for Rs 61,500 stipend: Check eligibility, seats available, application fee and last date to applyBMC Gen Z Fellowship: Mumbai's Brihanmumbai Municipal Corporation has launched the BMC Gen Z Fellowship 2026, offering 50 seats to graduate...20 Aug, 2026, 01.46 PM IST
- J&K CM Omar Abdullah reacts to viral ‘We are Gen Z’ video after tourist’s argument at Kargil checkpoint: What happenedJammu and Kashmir Chief Minister Omar Abdullah criticized the growing use of Gen Z as a threat. He stated this rhetoric could undermine goo...19 Aug, 2026, 07.52 PM IST
- Manager scolds Gen Z employee for returning 5 minutes late from lunch. Next day, she turns his own words against himDuring a team meeting, a Gen Z employee was reprimanded by her manager for returning five minutes late from lunch. The Gen Z employee expla...18 Aug, 2026, 03.39 PM IST
- Boss confronts Gen Z employee for finishing work on time; asks her to stay back for 30 minutes more. ‘I am contractually obligated to work 8 hours a day,’ she reminds himA Gen Z employee faced her boss's criticism for leaving work on time. The boss expected her to stay late, mirroring his own routine. She ca...18 Aug, 2026, 03.38 PM IST
- Gen Z employee vs HR: Employee asked to join work meeting 15 minutes before shift time. He found a clever way to change the rulesDavid James shared a humorous workplace exchange about a Gen Z employee asked to attend mandatory 8:45 a.m. meetings despite a 9 a.m. shift...17 Aug, 2026, 12.55 PM IST
- AI race is pushing companies deeper into college campusesCompanies are strengthening campus partnerships to develop essential future workforce skills. These collaborations focus on AI, machine lea...15 Aug, 2026, 10.10 AM IST
- Gen Z employees seeking more say in how they work, making companies rethink strategyGen Z employees now expect workplace freedom and greater career control. Companies are adapting by offering flexible work and internal mobi...15 Aug, 2026, 12.23 AM IST
- Smaller cities outpace tier-1 in job creation: ReportJob postings in tier-2 and tier-3 cities are growing faster than in tier-1 markets. Emerging cities like Guwahati and Varanasi are leading ...14 Aug, 2026, 02.39 PM IST
- Mamaearth parent Honasa Consumer's net profit doubles to Rs 90 crore in Q1The beauty and personal care (BPC) brand reported a 27% year-on-year increase in operating revenue to Rs 756 crore for the first quarter of...13 Aug, 2026, 09.42 PM IST
- Gen Z employee was asked to have work email on his phone. He asked one question: ‘Who should I bill?’ Here’s why it left HR silentGeneration Z is often unfairly condemned as lazy and entitled. Taking to X, a popular career coach explained how the current generation of ...13 Aug, 2026, 09.34 PM IST
- New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...13 Aug, 2026, 08.06 AM IST
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...13 Aug, 2026, 12.28 AM IST
- Gen-Z tiranga rally held in J-K's Kathua ahead of I-Day; bike rally near Indo-Pak borderA Gen-Z tiranga rally occurred in Kathua, Jammu, with students honoring the national flag. Families of martyrs and fitness groups also join...12 Aug, 2026, 10.03 PM IST
- Think Gen Z is financially careless? Their investing habits say otherwiseGeneration Z places a strong emphasis on balancing experiences and career adaptability while ensuring financial security. This generation i...10 Aug, 2026, 10.57 AM IST
- "Gen Z was provoked by the way you handled Education Ministry": Shiv Sena (UBT) MP Sanjay Raut hits back at Dharmendra Pradhan's remarksShiv Sena (UBT) MP Sanjay Raut on Sunday hit back at Union Minister Dharmendra Pradhan's remarks regarding Gen Z students protesting over N...09 Aug, 2026, 01.29 PM IST
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