American Eagle Outfitters shares jumped on Wednesday after the denim retailer unveiled a second campaign with "Euphoria" star Sydney Sweene...

Levi Strauss' shares jumped about 10% on Wednesday as investors cheered its strongest quarterly revenue growth in nearly four years, with c...

As we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...

Young Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrit...

India's Gen Z prioritizes value, authenticity, and social impact when shopping, favoring homegrown labels and credible voices. The ET Snapc...

Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in s...

Gen Z is reshaping the Indian fashion market with their unique and experimental clothing choices. New brands like Freakins and Bonkers Corn...

In tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...

Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...

Mahajan will help the company develop innovative merchandising approaches to attract Gen Z consumers. Mahajan has also held the position of...

The mass section, the report said, would contribute to almost $135 billion (45%) in gross merchandise value (GMV) for ecommerce by 2030.

India's Generation Z (Gen Z) is more likely to make purchases based on recommendations from friends rather than influencers or celebrity en...

Friends’ suggestion matters more to Gen Z than an influencer’s while buying products: Report

A report, called Atlas of Affluence that cited Reliance Brands' data, said while sales of men's high-end brands rose 46% in 2021 compared w...

The Etsy-Depop deal, which would be funded via available liquidity, is expected to close during the third quarter of 2021.

Millennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...

Products based on catchy shows are flying off the shelves as users develop an appetite for products inspired by on-screen drama