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GEN Z APPAREL
Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- How the Rs 700 crore Libas brand is taking on Zara and H&MFrom fast fashion and global aspirations to diversified product categories and lightbulb moments, Keshwani elucidates the journey that help...
- US Stocks: American Eagle shares rally again after launching second Sydney Sweeney campaignAmerican Eagle Outfitters shares jumped on Wednesday after the denim retailer unveiled a second campaign with "Euphoria" star Sydney Sweene...
- US Stocks: Levi Strauss shares jump 10% as pricey denim sales smooth over tariff hitLevi Strauss' shares jumped about 10% on Wednesday as investors cheered its strongest quarterly revenue growth in nearly four years, with c...
- Gen Z to drive USD 1.3 trillion spending in India by 2030: ReportAs we approach 2030, India's vibrant Gen Z is set to revolutionize the marketplace, representing nearly a quarter of the population and com...
- From logos to loyalty: How Gen Z is rewriting India’s brand playbookYoung Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrit...
- He’s into Puma, she’s into Zara: Gender gap shows in Gen Z brand loveIndia's Gen Z prioritizes value, authenticity, and social impact when shopping, favoring homegrown labels and credible voices. The ET Snapc...
- Amazon rebrands GenZ fashion platform as ‘Serve’Amazon said its online store has seen a threefold increase in Gen Z customers (those born between 1997 and 2012) and a four-time surge in s...
- Legacy apparel grapples with GeNext rebellion as Gen Z opts for style & value over tagsGen Z is reshaping the Indian fashion market with their unique and experimental clothing choices. New brands like Freakins and Bonkers Corn...
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...
- India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this seasonBrands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in co...
- Myntra appoints Amit Mahajan as VP of GenZ fashion vertical FwdMahajan will help the company develop innovative merchandising approaches to attract Gen Z consumers. Mahajan has also held the position of...
- India’s middle-income consumers may drive nearly half of ecommerce growth by 2030: reportThe mass section, the report said, would contribute to almost $135 billion (45%) in gross merchandise value (GMV) for ecommerce by 2030.
- Influencers and celebs impact waning, friends may have a bigger influence on Gen Z shopping habitsIndia's Generation Z (Gen Z) is more likely to make purchases based on recommendations from friends rather than influencers or celebrity en...
- Friends may have a bigger influence on Gen Z when they step out to shopFriends’ suggestion matters more to Gen Z than an influencer’s while buying products: Report
- 57% of men spent more on luxury in 2021 than beforeA report, called Atlas of Affluence that cited Reliance Brands' data, said while sales of men's high-end brands rose 46% in 2021 compared w...
- Etsy to buy fashion reseller Depop for $1.63 billion in Gen-Z pushThe Etsy-Depop deal, which would be funded via available liquidity, is expected to close during the third quarter of 2021.
- Gen-Z outpaces millennials in sales growth for fashion retailers post CovidMillennial parents were leading physical shopping activities and the Gen-Z is leading online shopping activities and emerged as enablers in...
- Online shows decided Gen-Z wardrobes in a year of lockdownsProducts based on catchy shows are flying off the shelves as users develop an appetite for products inspired by on-screen drama
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