Election Commission renews outreach plans for Gen Alpha, ZThe Election Commission is launching new initiatives to engage young voters. These efforts target students from classes nine to twelve and ...
26 Aug, 2026, 03.09 PM IST
Hey AI, what should I buy? India's shoppers have a new shopping buddyIndian shoppers increasingly use AI tools for product discovery and purchasing decisions. Many consumers are comfortable with AI-powered re...
26 Aug, 2026, 01.37 PM IST
BMW has a new luxury car customer in India: CEO Hardeep Singh Brar reveals who is giving BMW an edge over other German rivalsIn an interview with ET Online, BMW Group India President and CEO Hardeep Singh Brar discussed the changing luxury car market, the growing ...
26 Aug, 2026, 10.58 AM IST
Junk food, screens, paper leaks: Rajasthan HC takes Gen Z, Gen Alpha issues to courtRajasthan High Court took suo motu notice of issues affecting young generations. The court banned junk food sales near schools and mandated...
25 Aug, 2026, 12.20 PM IST
Gujarat Congress looks to Gen Z, plans young candidates for 2027 Assembly pollsGujarat Congress is considering fielding a large number of young candidates in next year’s Assembly elections, hoping to tap into the Gen Z...
23 Aug, 2026, 11.12 PM IST
BJP constitutes team for Gen Z outreach programme; Nitin Nabin, Smriti Irani, Vinod Tawde among key membersThe Bharatiya Janata Party has formed a dedicated team for its Gen Z Outreach Programme. This initiative aims to strengthen engagement with...
22 Aug, 2026, 01.01 PM IST
‘I looked like a locked pigeon’: Ravi Kishan breaks silence on his viral Gucci walk. Actor-politician reveals why he moved sideways on stageAt a recent event, actor-politician Ravi Kishan humorously addressed his trending 'Gucci walk.' He clarified that the unique sideways movem...
22 Aug, 2026, 10.20 AM IST
Junk turned into jackpot: How Gen Z brothers from Massachusetts formed a $3 million a year empire from local dumpsTwo Gen Z siblings from Massachusetts turned a side hustle into a thriving business generating millions of dollars in less than five years....
20 Aug, 2026, 08.05 PM IST
Mumbai Municipal Corporation hiring Gen Z fellows for Rs 61,500 stipend: Check eligibility, seats available, application fee and last date to applyBMC Gen Z Fellowship: Mumbai's Brihanmumbai Municipal Corporation has launched the BMC Gen Z Fellowship 2026, offering 50 seats to graduate...
20 Aug, 2026, 01.46 PM IST
‘I bought 2 houses at 24, but my kids might never buy one’: Founder says people need to move beyond 9 to 5 for building wealth that can beat inflationEntrepreneur Riya Upreti has argued that rising property prices and uneven salary growth are making traditional wealth-building increasingl...
20 Aug, 2026, 12.11 PM IST
J&K CM Omar Abdullah reacts to viral ‘We are Gen Z’ video after tourist’s argument at Kargil checkpoint: What happenedJammu and Kashmir Chief Minister Omar Abdullah criticized the growing use of Gen Z as a threat. He stated this rhetoric could undermine goo...
19 Aug, 2026, 07.52 PM IST
Manager scolds Gen Z employee for returning 5 minutes late from lunch. Next day, she turns his own words against himDuring a team meeting, a Gen Z employee was reprimanded by her manager for returning five minutes late from lunch. The Gen Z employee expla...
18 Aug, 2026, 03.39 PM IST
Boss confronts Gen Z employee for finishing work on time; asks her to stay back for 30 minutes more. ‘I am contractually obligated to work 8 hours a day,’ she reminds himA Gen Z employee faced her boss's criticism for leaving work on time. The boss expected her to stay late, mirroring his own routine. She ca...
18 Aug, 2026, 03.38 PM IST
Gen Z employee vs HR: Employee asked to join work meeting 15 minutes before shift time. He found a clever way to change the rulesDavid James shared a humorous workplace exchange about a Gen Z employee asked to attend mandatory 8:45 a.m. meetings despite a 9 a.m. shift...
17 Aug, 2026, 12.55 PM IST
Gen Z employees seeking more say in how they work, making companies rethink strategyGen Z employees now expect workplace freedom and greater career control. Companies are adapting by offering flexible work and internal mobi...
15 Aug, 2026, 12.23 AM IST
New-age firms' listing gains fade fast; IT deal renewal in focusHappy Thursday! Some of the best-received new-age IPOs are now trading below their issue price, ET analysis shows. This and more in today’s...
13 Aug, 2026, 08.06 AM IST
From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
13 Aug, 2026, 12.28 AM IST