Jingle AI the way: Advertising, marketing agencies tap AI opportunitiesWith the rapid rise of AI technology, advertising and marketing agencies as well as brands are at a new dawn of opportunities revolutionisi...
22 Oct, 2024, 06.00 AM IST
Indian advertising sector to grow at 9.86% CAGR to touch Rs 1.12 lakh crore by 2025A report by Dentsu India noted that digital media could register a CAGR of 23.49% to reach Rs 62,045 crore by 2025 from Rs 40,685 crore in ...
08 Feb, 2024, 09.26 PM IST
Webchutney founder Sidharth Rao starts a new martech ventureSidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...
02 Sep, 2022, 02.46 PM IST
Green shoots emerge in ad worldDentsu Aegis Network APAC CEO and India chairman Ashish Bhasin said business has improved month-on-month since May. “The business was down ...
09 Jul, 2020, 10.31 AM IST
Performance marketing agency Merkle Sokrati inks partnership with TikTokThe partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients...
12 Feb, 2020, 04.07 PM IST
Facebook hosts summit for creativity in mobile video advertisingFacebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior i...
11 Oct, 2019, 10.09 AM IST
Lions set to roar at Cannes from today66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.
17 Jun, 2019, 10.14 AM IST
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu AegisThe third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10,819 c...
16 Jan, 2019, 09.32 PM IST
Indian advertisers grill Facebook over data breachTop advertisers also expressed a broader concern over the spread of fake news through the platform, echoing sentiments earlier expressed by...
26 Mar, 2018, 08.41 AM IST
BE marketing awards jury gets down to work todayIn the former category, judges will be looking for entries that go beyond just ticking boxes in the name of integrated marketing.
22 Mar, 2018, 09.40 AM IST
iProspect launches intelligent content in IndiaIntelligent Content is already available across iProspect’s other key markets globally. As part of the launch, iProspect India has partnere...
21 Sep, 2017, 05.57 PM IST
Vizeum's former MD S Yesudas launches his own ad agency TriggerbridgeS Yesudas, former managing director of Vizeum advertising agency under the Dentsu Aegis Network, has launched his own venture with two othe...
03 Dec, 2015, 04.00 AM IST
Former Dentsu CEO Arijit Ray launches new advertising agencyArijit Ray, former chief executive officer of Dentsu has joined hands with two other advertising professionals to launch a new advertising ...
24 Sep, 2015, 05.16 AM IST
PwC to partner M&A rainmaker Rajeev Gupta’s advisory firm Arpwood Capital for Big-ticket DealsRajeev Gupta's advisory firm Arpwood Capital signs an exclusive agreement to work on over 1,000-crore cross-border deals
10 Apr, 2013, 05.25 AM IST
- Goafest wraps up its eighth edition; McCann, Grey and Interface bag grand prix
Most attendees also agreed that the format and the content design of the event also need to be revisited to make it more engaging
08 Apr, 2013, 05.00 AM IST
- Dentsu, Serco tie up for CRM, loyalty management
Dentsu India has joined hands with Serco BPO (formerly InfoVision) for its customer relationship management (CRM) and loyalty management ag...
11 Jun, 2009, 01.34 AM IST
- Dentsu ties up with Connecturf
Dentsu India, the Indian arm of the Japanese advertising agency, and internet advertising service provider, Connecturf are setting up of a ...
20 Sep, 2007, 01.45 AM IST