With the rapid rise of AI technology, advertising and marketing agencies as well as brands are at a new dawn of opportunities revolutionisi...

A report by Dentsu India noted that digital media could register a CAGR of 23.49% to reach Rs 62,045 crore by 2025 from Rs 40,685 crore in ...

Sidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...

Dentsu Aegis Network APAC CEO and India chairman Ashish Bhasin said business has improved month-on-month since May. “The business was down ...

The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients...

Facebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior i...

66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.

The third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10,819 c...

Top advertisers also expressed a broader concern over the spread of fake news through the platform, echoing sentiments earlier expressed by...

In the former category, judges will be looking for entries that go beyond just ticking boxes in the name of integrated marketing.

Intelligent Content is already available across iProspect’s other key markets globally. As part of the launch, iProspect India has partnere...

S Yesudas, former managing director of Vizeum advertising agency under the Dentsu Aegis Network, has launched his own venture with two othe...

Arijit Ray, former chief executive officer of Dentsu has joined hands with two other advertising professionals to launch a new advertising ...

Rajeev Gupta's advisory firm Arpwood Capital signs an exclusive agreement to work on over 1,000-crore cross-border deals

Most attendees also agreed that the format and the content design of the event also need to be revisited to make it more engaging

Dentsu India has joined hands with Serco BPO (formerly InfoVision) for its customer relationship management (CRM) and loyalty management ag...

Dentsu India, the Indian arm of the Japanese advertising agency, and internet advertising service provider, Connecturf are setting up of a ...