Anita Kotwani steps down from Dentsu after five years

Dentsu has announced that Anita Kotwani is leaving her role as Chief Client Officer for South Asia after five years with the network. She is moving on to pursue new career opportunities.

Kotwani joined Dentsu in 2020 and held several leadership roles. As CEO of Media, she worked with teams across Carat, iProspect, dentsu X, Sokrati, Posterscope and Amplifi on capability-building, new business and partnerships. In her most recent role, she focused on client engagement and operational improvements across markets.

Under her tenure, Dentsu India’s Media practice reported milestones including 10% growth in billings, 80 new brand wins in 2024, and the introduction of solutions such as Retail Media, Performance Practice 2.0, Total Commerce and Spark, its marketing mix modelling platform. She also supported the network’s shift toward its Media++ positioning.


Harsha Razdan, CEO, South Asia, dentsu, said, “Anita has played a defining role in strengthening our Media practice and deepening our client partnerships across the region. Her leadership, clarity of purpose, and commitment to integration have strengthened the network in meaningful ways. We thank her for her exceptional contribution and wish her continued success in her next chapter.”

Looking back on her stint, Kotwani said, “My time at Dentsu has been both fulfilling and future-shaping. Collaborating with ambitious teams and visionary clients has been a privilege, and I am immensely proud of what we achieved together - from strengthening media brands to building capabilities that will serve the network for years to come. Dentsu will always remain an integral part of my professional journey. As I turn the page, I am excited to explore new opportunities where I can leverage my experience to drive growth, transformation, and lasting impact.”

Dentsu said it has initiated a transition plan to ensure continuity for clients during the handover.