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DENTSU MEDIA PRACTICE
Wondrlab in talks to acquire Madison World from Sam Balsara in Rs 1,000 crore dealMarketing network Wondrlab is reportedly in the final stages of acquiring homegrown advertising major Madison World for approximately ₹1,00...- Omnicom restructures India leadership team after merger with IPGGlobal advertising giant Omnicom has restructured its Indian operations. Multiple agency brands are being retired, and leadership teams are...
- Anita Kotwani steps down from Dentsu after five yearsAnita Kotwani has left Dentsu South Asia after five years as Chief Client Officer. She is moving on to new career ventures. During her tenu...
- AI is embedded in marketing but human creativity more valuable than ever: ReportDentsu Creative's 2025 Global CMO Report reveals that while AI is integral to marketing, human creativity and empathy are more critical tha...
- Dentsu expands global innovation lab network with new centre in IndiaDentsu has launched Dentsu Lab in India, expanding its global network of innovation centers to Mumbai. This initiative aims to foster colla...
- How the world's top ad agencies aligned to fix prices in IndiaTop ad agency executives in India, including from WPP, Omnicom, and Dentsu, secretly coordinated pricing via WhatsApp and meetings, forming...
- After antitrust raids, Indian ad group warns against pricing coordinationFollowing antitrust raids in India, major ad agencies like GroupM, Dentsu, and Publicis are urging members to avoid WhatsApp communication ...
- Cartelisation in ad world? CCI doing fact checkThe Competition Commission of India's probe into top media agencies aims to uncover evidence of potential cartelisation. Investigators are ...
- CCI searches offices of several media agencies on allegations of anti-competitive pricing practicesThe Competition Commission of India conducted searches at top media agencies such as GroupM, Madison, IPG Mediabrands, and Dentsu over alle...
- DS Group launches campaign on waste segregationThe Group has substituted the current black waste basket symbol on the packaging with coloured bin, to guide the consumer to the right bin.
- Parents fume as edtech platforms force them to buy online coursesThe Ministry of Consumer Affairs recently pulled up edtech firms during a meeting with them and self-regulatory organisation India Edtech C...
- Performance marketing agency Merkle Sokrati inks partnership with TikTokThe partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients...
- New clause added to IT Act: Onus of content not generated by users on social media platforms‘Safe harbour protection’ only if intermediaries facilitate and not modify such content, including ads
- #MeToo Impact: Companies tightening policy to make workplaces saferCompanies said they are tightening policies so that the line between acceptable behaviour and sexual harassment is clear.
- Triggerbridge founder S Yesudas launches new ventureA pure play business transformation company, Y&A will work with the vision of helping enterprises erase legacy practices, while building in...
- TV broadcasters, advertising agencies at odds over ad discountsWhile TV viewing has grown in the past decade with increased cable and satellite penetration — 836 million TV viewers as per a Broadcast In...
- Twitter partners Httpool to maximise revenue scopeAs per the deal, Httpool will help Twitter expand its promoted suite of advertising products and emphasise on the company’s monetisation ef...
- Ad rates on digital, video-on-demand and over-the-top platforms hit record high; increase 60-100% over last yearBuilt around live broadcasts of India’s national obsession, online broadcasters have raised spot fees anywhere between 60% and 100%.
- The Immersion program with the digital specialistsDigital marketing circles were abuzz with excitement ever since Times Centre for Learning Ltd and Dentsu Aegis Network announced an exclusi...
- DAN and TimesPro introduce Post Graduate Diploma in Digital MarketingHighlights: o An exclusive collaboration between Dentsu Aegis Network Ltd and TimesPro in three major cities across India o Training to be ...
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