Former Dentsu CEO Arijit Ray launches new advertising agency

MUMBAI: Arijit Ray, former chief executive officer ( CEO) of Dentsu Communications has joined hands with two other advertising professionals to launch a new advertising agency.

Ray has roped in two creative directors from RK Swamy BBDO, Arindam Sengupta and Raju Gondhlekar as equal partners in Paperboat Brandworks which has opened its first office in Mumbai.

While the agency is already working with 4-5 marquee brands as projects, it isn’t allowed to talk about it. Despite slim margins in the advertising business, Ray said, “The one thing that drove me towards the entrepreneurial journey is the equity and relationship I have built across different client organisations sheerly on the strength of creative engagement and service quality. The respect and openness with which clients across the board are opening up to discussing engagement possibilities is really humbling. We got 2 businesses without a pitch.”