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CREATOR ECONOMY
How India’s creator economy is shaping Hollyland’s next moveIndia's creator economy is thriving, sparking immense annual spending. Enhanced internet access and digital platforms have catalyzed a flou...- How is Gen Z affording iPhones, cafés and weekend plans on Rs 30,000-50,000? CA explains the uncomfortable truthCA Nitin Kaushik explains why Gen Z’s expensive-looking lifestyle does not necessarily indicate higher wealth. iPhones, branded sneakers, c...
- India is consumer giant Unilever's blueprint for emerging-market growth: CEOUnilever views India as its emerging market growth blueprint, anticipating significant expansion. The company is allocating substantial acq...
- Emerging sports are the next big business opportunity: Tero India MDIndia’s sports boom is opening up opportunities for entrepreneurs to build businesses beyond cricket.
- Udaan to buy Swiggy’s Lynk; India’s BRICS tech pushUdaan is set to acquire Swiggy-owned Lynk Logistics. This and more in today's ETtech Top 5.
- India’s GDP can hit double-digit growth if MSMEs grow by 10%: Rajiv Talreja, Founder, Quantum LeapThe collaboration seeks to redefine how Indian MSME leaders leverage business PCs, empowering them to overcome technological bottlenecks to...
- Gen Z and homeownership: Has the aspiration of this generation to be a homeowner disappeared?Gen Z is not rejecting homeownership. It is becoming more deliberate about the financial equation behind it. For this generation, a sensibl...
- YouTube pushes India’s content industry towards owning IPIndian content creators are building and monetizing their own intellectual property. YouTube is emerging as a key destination for premium, ...
- Adobe’s next boss joins a powerful club: Meet the Indian-origin CEOs running the world’s biggest companiesAdobe’s next CEO Anil Chakravarthy is joining a powerful club. From Microsoft and Google to Chanel, FedEx and Micron, Indian-origin executi...
- US urges G20 countries to allow AI training on creators' workThe United States urged G20 nations to create rules for AI training on copyrighted works. Major American tech firms face lawsuits over usin...
- AI boom heats up Bay Area housing market as wealthy buyers drive demand for high-end homes across USHigh-income earners, many of them employees at AI companies, are snapping up multimillion-dollar houses in the San Francisco Bay Area, unda...
- From film locations to a creative economy: Meghalaya bets on cinema, digital content and local talentMeghalaya is developing a creative economy focused on film production and digital content. The state's Film Tourism Policy 2025 offers ince...
- After 30 years working in cubicle and burnouts, a 50-year-old quits corporate job to make reels, now she earns Rs 4.7 crore in a yearAfter spending nearly 30 years working in insurance, a corporate employee quit her corporate job in her mid-50s and ventured into social me...
- Big firms eye ISRO's rocket tech; DealShare's sale talksHappy Monday! Big industrial groups are vying to get a piece of ISRO’s heavy rocket technology. This and more in today’s ETtech Morning Dis...
- Modi's twin push: Drug-free youth, 'vocal for local'Prime Minister Narendra Modi addressed the nation during his monthly Mann ki Baat program. He urged content creators and influencers to lau...
- Nifty mega caps are going nowhere. Why Samco CIO Umesh Mehta put 75% of his Flexicap fund beyond largecapsMutual Fund CIO Umesh Mehta says Nifty mega caps may remain subdued as institutional ownership limits fresh buying and earnings momentum sh...
- Dear creators, stop using these: 10 social media clichés that audiences are tired of seeingThe content cliché factory keeps rolling and has attained a whole new level of virality on social media. Pratishtha Bagai has a word of adv...
- Northeast India can become a strategic gateway for India’s emerging space economy: SIA-IndiaThe Northeast India Space Workshop 2026 explored leveraging space technology for regional transformation. Discussions focused on building a...
- Callaway-Good Good ad pulled after backlash over woman being pushed to groundGolf content creator Good Good removed a promotional video after criticism. The advert showed a woman being pushed to the ground. This acti...
- Ranveer Allahbadia says content creators can earn more than Bollywood stars: ‘only maybe 30 people’ make real moneyRanveer Allahbadia asserts that the realm of content creation surpasses Bollywood in terms of financial prospects. He highlights that only ...
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