Callaway-Good Good ad pulled after backlash over woman being pushed to ground

Golf content creator Good Good has apologised and removed a promotional video for a new Callaway driver after the advert sparked criticism for depicting a woman being pushed to the ground.

The US-based golf brand, which has built a major following through its YouTube channel and social media content, faced a swift backlash after sharing the video featuring co-founder Garrett Clark and professional golfer Alexis Miestowski.

The clip was created as part of a promotion for Callaway and was later deleted following complaints that it appeared to make light of violence against women.

Video sparks criticism online

In the advert, Miestowski reaches towards a new golf driver before Clark runs towards her and pushes her to the ground. He then shouts: "Do not touch my new driver."

The scene quickly drew criticism on social media, with viewers questioning why the incident had been used as a joke to promote golf equipment.

Good Good later acknowledged the reaction and said the video did not reflect what the company wanted to represent.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," the company said in a statement on X.

Good Good confirmed that the content had been removed and issued an apology, adding that it remained committed to making golf more welcoming and inclusive.

Callaway distances itself from controversial campaign

Callaway, which has worked with Good Good since 2023, also responded after the controversy gained attention.

The golf equipment manufacturer said it was disappointed by the video and welcomed Good Good's decision to address the situation.

"We look forward to working together to ensure a more inclusive space in golf," the company said.

The incident has placed unexpected attention on the partnership between one of golf's biggest social media brands and one of the sport's leading equipment manufacturers.

PGA Tour responds ahead of Good Good Championship

The controversy also prompted a response from the PGA Tour, which has increasingly embraced golf's growing community of digital creators.

Good Good is scheduled to have its own PGA Tour-backed event, the inaugural Good Good Championship, in Texas in November.

A PGA Tour spokesperson said the organisation did not support violence in any form and stressed that the deleted video did not represent its commitment to respect and inclusivity.

The response comes as the PGA Tour continues to explore partnerships with creators who have helped bring younger audiences to the sport through YouTube, social media and entertainment-focused golf content.

From YouTube golf videos to a major brand

Launched in 2020, Good Good has grown from a YouTube channel into one of the most recognisable names in golf's creator economy. Its content regularly features professional golfers and online personalities competing in challenges, matches and other entertainment formats.

The brand has also expanded into merchandise, television-style productions and commercial partnerships.

But the latest controversy shows the risks that come with operating at the intersection of viral content and major corporate sponsorships.

What was intended as a light-hearted advert for a new Callaway driver instead triggered a backlash that forced Good Good to remove the video, apologise publicly and drew responses from both Callaway and the PGA Tour.