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CEO SANTOSH DESAI
From tarmac Garba to towel theft: As Indian tourists go viral for all wrong reasons, here are 9 travel rules to avoid becoming the next internet horror storyIndian travelers are facing major criticism for disruptive behaviour abroad, from public dancing to hotel theft and disrespect. This guide ...- Nykaa appoints Santosh Desai as independent directorSantosh Desai previously served as the CEO of business consulting company Future Brands for nearly 17 years, and also as president of adver...
- Sebi fines Santosh Kamath, Sanjay Sapre and other debt fund managers in Franklin caseIn another blow to Franklin Templeton AMC, Sebi has decided to fine the CEO, CIO, debt fund managers and other top officials in the case of...
- DB Corp Q2 results: Net profit falls 62% to Rs 28.52 croreRevenue from operations during the quarter under review was down 34.82 per cent at Rs 346.36 crore as against Rs 531.39 crore in second qua...
- AppWapsi drive: Snapdeal feels the heat post Aamir Khan's remarksKhan, one of Bollywood's leading men, is the brand ambassador for the Gurgaonbased e-tailer and has starred in its recent campaigns.
- Santosh Desai to acquire 30% in brand strategy firm DY WorksSantosh Desai, MD and CEO, Future Brands, is set to buy a nearly 30 per cent stake in brand strategy and design firm DY Works.
- Nestle India spent Rs 19 crore for quality testing, Rs 445 crore for ads last yearNestle shows that expenses towards employees have risen the most in the last five years - up by about 75 per cent from Rs 433 crore in the ...
- Maharashtra polls: Major political parties spending Rs 700-800 crore on advertising to woo votersThe BJP and the Shiv Sena have launched separate ad campaigns for the first time, created by Soho Square and Concept Advertising respective...
- Future Group buys rights to relaunch 'Hitkari' crockeryFuture Group has acquired the brand rights of bone china crockery brand Hitkari and will relaunch the once-popular brand in the mass-to-pre...
- More brands like Coca Cola, Godrej, Emami, BMW, Panasonic and others seek spotlight through films for visibilityOver 25 firms, including Coca Cola, Godrej Appliances, have struck deals worth Rs 52 cr for tie-up with SRK-starrer 'Ra.one', set for relea...
- Advertisers use kids to sway big decisionsAfter selling milk drinks and detergents to mostly mothers for years, the young ones are now trying to influence big investments.
- Selling nationalism, brand Anna miles ahead of the rest'Annaism' is the latest concept that has been coined and Anna has overtaken all the other labels and brands in India
- Internet lingo now creeping into corporate communicationAbbreviated expressions used widely in chats and tweets started making into the online format of Oxford English Dictionary.
- Amul baby ad: Milk co-operative issues an ad featuring CPM leader & Rahul GandhiAmul has issued an ad featuring the veteran CPM leader driving toy cars with the Gandhi family scion, who has the Amul girl, the brand's ma...
- Future Brands expects revenues to grow 50 pc every yearFuture Brands, a part of the Kishore Biyani-promoted Future Group, today said it expects revenues to grow by 50 per cent every year as it e...
- Future Group to soon launch ethnic wear brandThe Future Group will launch an ethnic wear brand and a fresh food brand within the next six months as the country’s largest retailer plans...
- UIDAI gets corporates on board to suggest publicity strategy
- Brand Harvesting: Private labels to go publicThe strategy for Future Brands is to buy pvt labels from group cos, invest in their brand-building and monetise them. In Pics: World News &...
- Future Brands to market private labelsKishore Biyani’s Future Brands, set up last year as a wholly-owned subsidiary of Future Group, has readied its blueprint for the first year.
- McCann top deck gets a new lookWhen Brand Equity first stated on the December 13, 2006, that McCann Erickson’s regional creative director South and South East Asia, Praso...
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