AppWapsi drive: Snapdeal feels the heat post Aamir Khan's remarks

NEW DELHI: Ratings for Snapdeal's app on Google Play Store took a beating on Tuesday , as thousands of people took to social media to voice their discontent over Aamir Khan's remarks against growing intolerance in the country . Apart from giving the app a one-star rating, users also begun running a campaign on social media titled #AppWapsi that urged people to delete the app from their smartphones.

Khan, one of Bollywood's leading men, is the brand ambassador for the Gurgaonbased e-tailer and has starred in its recent campaigns.“Dear @snapdeal no purchases from your website until U remove @aamir_khan as brand ambassador; uninstalling your app,“ said a tweet from Roshan Kumar.

It could not be immediately ascertained whether Snapdeal's day-to-day business took a hit from the furore. A Snapdeal spokesperson declined to comment.

“This time, the pitch is higher. But celebrities routinely have been in trouble.Take SRK, for instance, with My Name is Khan. However, unless it blows out disproportionately , reactions such as these on social media are usually temporary blips.

Snapdeal should lay low and not react apart from perhaps making corporate-sounding statements such as, “We are watching the situation....“ But even after two weeks, if the situation refuses to blow over, they may have to think about something,“ said brand expert and MD & CEO of Futurebrands India, Santosh Desai.