Searched for
BRAND AFFINITY
South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
How a failed refrigeration experiment unexpectedly led to the discovery of TeflonThe year was 1938 when a moment of accidental brilliance occurred in the lab of chemist Roy Plunkett, leading to the discovery of polytetra...
What should you do with your gold investments as gold import duty increases to 15%?Gold prices surged after the government raised gold import duty from 6% to 15%, impacting MCX, IBJA rates, ETFs, and jewellery retailer pri...
Jewellery stocks take Rs 60,000 crore hit in 3 days on govt's double-blow. Is the worst behind?Jewellery stocks have plunged up to 20% in three sessions, erasing nearly Rs 60,000 crore in investor wealth after PM Narendra Modi urged h...
PM Modi doesn't want you to buy gold for next 1 year. A bigger crash on the cards?Prime Minister Modi urged Indians to avoid buying gold for a year, a move seen as an attempt to protect foreign exchange reserves amidst gl...
Insurance companies see a growth path in ecommerce, fintech embedded modelsEmbedded insurance is expanding in ecommerce and fintech, with payment and online retail platforms bundling protection for merchants. Start...
Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
Reclusive Turkmenistan shows signs of cautiously opening upTurkmenistan, a nation known for its secrecy, is witnessing a subtle shift. E-commerce and social media are gaining traction, signaling a n...
LT Foods partners with KidZania India for immersive basmati rice factory experience for childrenLT Foods has launched a new factory experience at KidZania India. Children can now learn about Basmati rice production. They will experienc...
Hollywood freeze-out? Blake Lively ‘may leave US’ amid Justin Baldoni lawsuit falloutBlake Lively and Ryan Reynolds are reportedly considering a move to the UK amidst Lively's ongoing legal battle with "It Ends With Us" co-s...
Canva unveils new platform, transitions to ‘AI platform with design tools’ from ‘design platform with AI tools’Design giant Canva unveiled its AI-native platform, Canva 2.0, powered by its own models. This shift transforms it into an AI platform with...
From logos to loyalty: How Gen Z is rewriting India’s brand playbookYoung Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrit...
Netflix, Prime Video or JioHotstar? Gen Zs are spilling their streaming secretsNetflix reigns supreme among India's Gen Z streamers, acting as a cultural touchstone, especially for younger viewers. Older Gen Z members ...
Affinity Petcare to invest 20% revenues on marketingAffinity Petcare has entered the India market in partnership with pet foods and products maker Scientific Remedies. The company has first l...
Crystal Crop Protection to buy brands of US companyThe latest acquisition is expected to add around 15 per cent to its branded retail business, say sources.
Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput as brand ambassadorsIn a press release, the company said it has launched a wide range of premium products, both developed indigenously and from the global rang...