Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput as brand ambassadors

White goods maker Whirlpool of India has roped in actors Kriti Sanon and Sushant Singh Rajput as its new brand ambassadors. The company expects this will help to increase the brand's affinity amongst the newer age Indian consumers.

In a press release, the company said it has launched a wide range of premium products, both developed indigenously and from the global range. It expects the appointment of the new brand ambassadors will give the brand due acceleration and seamlessly connect with the youth.

Sunil D’Souza, MD at Whirlpool of India said both Kriti and Sushant are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives.


The company will have these two celebrities in their new TV commercial for the air-conditioner range.