Adidas warns of higher costs from US tariffs, confirms outlookAdidas confirmed its 2025 guidance but anticipates higher U.S. import tariffs will increase product costs. CEO Bjorn Gulden highlighted the...
29 Apr, 2025, 12.05 PM IST
Adidas to cut 500 jobs, says Yeezy trainers are historyAdidas plans to reduce up to 500 jobs at its headquarters to improve efficiency, following a tough year after its split with Kanye West. De...
05 Mar, 2025, 08.46 PM IST
Adidas CEO raises inflation warning after Trump tariff on China, Canada, MexicoUS President Donald Trump's tariffs on China, Canada, and Mexico has drawn sharp reactions.
05 Mar, 2025, 06.26 PM IST
Adidas plans cheaper versions of popular shoesAdidas CEO Bjorn Gulden announced at the annual shareholders' meeting in Germany that the company will launch cheaper versions of its iconi...
16 May, 2024, 06.02 PM IST
Adidas makes $437 mln from Yeezy shoe sales, cutting projected lossAdidas sales fell 5% in euro terms in the second quarter but a release of Yeezy shoes helped its profit margin increase, narrowing a projec...
03 Aug, 2023, 11.24 AM IST
Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
01 Aug, 2023, 12.16 AM IST
Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
31 Jul, 2023, 04.14 PM IST
Adidas to start selling stockpile of Yeezy sneakers later this monthThe company said Friday that the move has no immediate impact on the company's current financial guidance for 2023.
20 May, 2023, 08.44 AM IST
Months after Kanye West split, Adidas to sell Yeezy shoes and donate proceedsThe move comes as Adidas is trying to stage a comeback and move beyond the Yeezy partnership.
12 May, 2023, 11.08 AM IST
Yeezy shoes still stuck in limbo after Adidas split with rapper Kanye WestAdidas is stuck with stacks of its flagship Yeezy brand shoes after ending its relationship with Ye in October over his antisemitic and oth...
06 May, 2023, 08.04 AM IST
Adidas break up with rapper Kanye West, to lose brand YeezyLosing the Yeezy brand is "of course hurting us," new CEO Bjorn Gulden said in a statement.
05 May, 2023, 07.22 PM IST
Adidas to sell Yeezy designed shoes amid tensions with Kanye WestKanye West's antisemitic comments have resulted in ADIDAS walking away from the singer along with VOGUE and Balenciaga.
10 Nov, 2022, 05.55 PM IST
Adidas appoints boss of rival Puma as CEO after Ye falloutChief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a p...
08 Nov, 2022, 08.27 PM IST
Puma India elevates India MD Abhishek Ganguly to General Manager- SE Asia and IndiaIn a letter to the brand’s business partners, Bjorn Gulden, global CEO of Puma SE, announced Ganguly’s elevation in the company adding that...
03 Mar, 2020, 09.40 PM IST
Tie-up with Virat Kohli's One8 contributes 10% of Puma India salesAssociation with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sports...
24 Feb, 2020, 10.52 PM IST
India is driving Puma’s global growth: CEOPuma operates 365 owned stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sun...
24 Feb, 2020, 06.57 AM IST
Puma edges past rivals in India sales to emerge as top sportswear brandPuma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a ye...
24 Feb, 2019, 03.58 PM IST