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BJORN GULDEN
Adidas shares fall 10% as CEO flags heavy discounting in 'nervous' US marketAdidas CEO Bjorn Gulden stated US retailers are ordering less product upfront. This caution stems from uncertainty over President Donald Tr...- Adidas sees $140 million hit on operating profit from US tariffsAdidas anticipates a significant financial blow from U.S. import tariffs, projecting a 120 million euro impact on its 2025 operating profit...
- Puma's new boss takes helm trailing Adidas and a recovering NikePuma is facing a tough time. New CEO Arthur Hoeld aims to revive the brand. Puma is struggling with unsold stock. Rivals like Adidas and Ni...
- Adidas warns of higher costs from US tariffs, confirms outlookAdidas confirmed its 2025 guidance but anticipates higher U.S. import tariffs will increase product costs. CEO Bjorn Gulden highlighted the...
- Adidas to cut 500 jobs, says Yeezy trainers are historyAdidas plans to reduce up to 500 jobs at its headquarters to improve efficiency, following a tough year after its split with Kanye West. De...
- Adidas CEO raises inflation warning after Trump tariff on China, Canada, MexicoUS President Donald Trump's tariffs on China, Canada, and Mexico has drawn sharp reactions.
- Adidas plans cheaper versions of popular shoesAdidas CEO Bjorn Gulden announced at the annual shareholders' meeting in Germany that the company will launch cheaper versions of its iconi...
- Adidas makes $437 mln from Yeezy shoe sales, cutting projected lossAdidas sales fell 5% in euro terms in the second quarter but a release of Yeezy shoes helped its profit margin increase, narrowing a projec...
- Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
- Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
- Adidas to start selling stockpile of Yeezy sneakers later this monthThe company said Friday that the move has no immediate impact on the company's current financial guidance for 2023.
- Months after Kanye West split, Adidas to sell Yeezy shoes and donate proceedsThe move comes as Adidas is trying to stage a comeback and move beyond the Yeezy partnership.
- Yeezy shoes still stuck in limbo after Adidas split with rapper Kanye WestAdidas is stuck with stacks of its flagship Yeezy brand shoes after ending its relationship with Ye in October over his antisemitic and oth...
- Adidas break up with rapper Kanye West, to lose brand YeezyLosing the Yeezy brand is "of course hurting us," new CEO Bjorn Gulden said in a statement.
- Adidas to sell Yeezy designed shoes amid tensions with Kanye WestKanye West's antisemitic comments have resulted in ADIDAS walking away from the singer along with VOGUE and Balenciaga.
- Adidas appoints boss of rival Puma as CEO after Ye falloutChief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a p...
- Puma India elevates India MD Abhishek Ganguly to General Manager- SE Asia and IndiaIn a letter to the brand’s business partners, Bjorn Gulden, global CEO of Puma SE, announced Ganguly’s elevation in the company adding that...
- Tie-up with Virat Kohli's One8 contributes 10% of Puma India salesAssociation with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sports...
- India is driving Puma’s global growth: CEOPuma operates 365 owned stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sun...
- Puma edges past rivals in India sales to emerge as top sportswear brandPuma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a ye...
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