Adidas sees $140 million hit on operating profit from US tariffs

Adidas expects U.S. import tariffs to have a direct impact of 120 million euros ($140 million) on its operating profit in 2025, with the largest hit coming in the fourth quarter, its CEO said on Wednesday.

"The indirect impact of the tariffs, we don't know. We do not know how the consumer will react in the U.S. when these higher prices come to effect," CEO Bjorn Gulden said during a media call.

Adidas has increased prices in the United States to offset the impact of tariffs.