Dettol launches new campaign celebrating a mother's instinct to protectDettol launches an emotion-led campaign celebrating a mother’s instinct to protect. Conceptualised by Prasoon Joshi, the film highlights De...
Is your mouthwash making your blood pressure worse? New research links frequent use to hypertension riskFrequent use of antiseptic mouthwash may be linked to an increased risk of high blood pressure. Research suggests that these rinses can dis...
'Don’t use mouthwash after workout': Biohacker Bryan Johnson shares a strange health tip, but science backs itBillionaire biohacker Bryan Johnson, famed for his $2 million-a-year anti-aging project, warns against using antiseptic mouthwash after wor...
Delhi HC asks dermatologist & influencers to drop allegedly misleading remarks on DettolThe Delhi High Court intervened in a defamation suit filed by Reckitt Benckiser against a dermatologist and two social media influencers. T...
Hygiene products sales fall during 2nd wavePersonal hygiene segments fell 19% during April-May this year, compared to a 400% jump during the first wave, according to the latest repor...
Sanitisers, antiseptic liquid, chyawanprash most advertised on TV for Covid-19 prevention: TAMHand sanitiser, antiseptic liquid and chyawanprash were the top three categories related to prevention of Covid-19 to advertise on televisi...
Emami enters soap, hand wash categories under BoroplusBoroplus is Emami’s second largest brand after Navratna with annual sales of about Rs 500 crore. It has about 75% share in the antiseptic c...
Will increase investments on Banega Swachh campaign: Reckitt Benckiser“We are reinvesting more than what we did before; the spends will be significantly higher this time,” RB South Asia (health) chief marketin...
Regulatory issues hit Dettol and Savlon supplyRB that manufactures Dettol, apart from Lizol and Harpic, has positioned the new products as ‘disinfectants’ unlike the original, which spo...
ITC appoints new CEO for agarbatti & safety matches businessAs per Rayavaram's Linkedin profile, he was earlier the head of freshness and hygiene verticals in the conglomerate's personal care busines...
Emami signs Sonakshi Sinha to endorse BoroPlusSonakshi Sinha would endorse anti-pollution face-wash range under its Rs 400-crore BoroPlus brand, the Kolkata-based company said in a stat...
Emami ropes in Bipasha Basu for BoroPlus brandBipasha Basu would be endorsing a new face wash range of BoroPlus which is going to be launched soon, Emami Ltd said in a statement.
- HC stops Hindustan Unilever from publishing disparaging commercials
The Indian arm of UK-based Reckitt Benckiser Group plc, the makers of famous antiseptic brand 'Dettol', had moved the court alleging Hindus...
- Hindustan Unilever joins ad war against Reckitt over liquid soap
HUL has launched a print ad that claims its Lifebuoy liquid soap gives better germ protection than the rival’s Dettol antiseptic formulatio...
- Government probes copyright violation of brands like Onida home appliances, Boroplus antiseptic cream by Chinese firms
The Indian government has been receiving complaints from Indian companies over alleged violation of copyright and trademark by Chinese comp...
- Emami ropes in Dhoni to endorse Zandu Pancharishta
The Kolkata-based maker of Boroplus antiseptic cream is estimated to have paid Rs 4 cr to Dhoni for a deal which will span for more than a ...
- Dettol to become Rs 1,000-cr brand this year
FMCG major Reckitt Benckiser is expecting sales from its popular antiseptic brand 'Dettol' to cross Rs 1,000-crore mark by the end of this ...