Sanitisers, antiseptic liquid, chyawanprash most advertised on TV for Covid-19 prevention: TAM

Hand sanitiser, antiseptic liquid and chyawanprash were the top three categories related to prevention of Covid-19 to advertise on television in 2020, according to a TV advertising report published recently by TAM Media Research. "In July 2020, hand sanitiser advertising per day grew by more than 100 times compared to January 2020," the report said.

Piccadilly Agro Industries, Hindustan Unilever and ITC were the top three companies to advertise in this category, according to the report. In September, the average the average and volumes per day for antiseptic creams and liquid grew by 3.5 times compared to January this year, the report said, adding that among 11 advertisers in this category Reckitt Benckiser held 92% share for Dettol.

December saw a surge in the advertisements for chyawanprash with David leading the pack of eight advertisers in this category followed by Emami. Overall advertising for chyawanprash increased six times in December compared to January.