Searched for
TAM MEDIA RESEARCH
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- TV viewership body plans to raise meter count to 65,000The company, which deploys and maintains meters in panel households to collect raw TV viewership data for BARC, is looking at a capex of ₹6...
- Toilet soaps top advertising category on GECs: TAM Media ResearchCommercial advertising added 55 percent to the total volume of ads across general entertainment channels (GEC) whereas promos constituted 4...
- Sanitisers, antiseptic liquid, chyawanprash most advertised on TV for Covid-19 prevention: TAMHand sanitiser, antiseptic liquid and chyawanprash were the top three categories related to prevention of Covid-19 to advertise on televisi...
- TAM Media Research launches AI tool CRISP to gauge consumer sentimentsIt will track consumer sentiments across multiple e-commerce portals, and decodes unstructured data in turn help marketers with valuable in...
- TAM Media launches analytical tool to decode consumer sentimentsTAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...
- TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- Ecommerce companies top digital advertisement spend chartsAmazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital ...
- Enough room for 2 television data providers to co-exist: TAMWhile there is a slight change in the pecking order of channels in some categories, the viewership estimates of both research outfits are n...
- TAM partner challenges new TV rating normsKantar Market Research Services, which owns half of TAM Media Research, has filed a writ petition against the govt of India in the Delhi Hi...
- CCI to probe Prasar Bharati complaint against TAMTAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research.
- Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- Government concerned about TAM data: Ambika SoniThe govt has been concerned about the discrepancies in TAM's TV viewership data for a while now, union information & broadcasting minister ...
- Information & Broadcasting ministry, Prasar Bharti to probe TAMThe ministry of information & broadcasting and Prasar Bharati will jointly investigate allegations of fudging of television viewership by T...
- Most broadcasters see fault in TAM Media Research's small sample sizeMost broadcasters allege that the main problem with TAM data is the small sample size.
- Advertisers say they don't trust TAM Media Research data entirelySeveral big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.
- Government mulls probe against TAM Media Research after complaintsThe government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...
Load More
