FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

The Bonus Points earned during the Points Fest can significantly enhance members’ ability to redeem rewards across Air India’s expanding do...

Panos Mytaros is pushing an aggressive growth plan for Bata in India, calling it a “sleeping giant” and targeting a doubling of the busines...

adidas has signed a multiyear brand endorsement deal with Indian cricket star Rishabh Pant, marking his return to the brand since 2019. Pan...

“In tier 2 and 3 markets, the Adidas stores we will set up exclusively by us,” CK Jaipuria said. The group plans to set up 100 Adidas footw...

The new ADIDAS store wants to create a world of exciting possibilities.

Adidas India has appointed DDB Mudra as its creative agency following a multi-agency pitch, replacing TBWA\India after nearly a decade.

Adidas has approached the government for allowing 100 per cent FDI to operate stores in India, as part of its expansion plans in the countr...

Adidas has launched the country's integrated omni-channel model even as Indian retail giants have been raving about its potential to take o...

Global sporting goods giant Adidas is set to name Adidas India brand director Tushar Goculdas as its new brand director for emerging market...

Dave will report directly to Osman Ayaz, Managing Director of the Emerging Markets adidas Group, the company said in a statement.

"This (Reebok fraud) is deep in the past for us. We are focused on growing the business," Adidas Group India Managing Director Eric Haskell...

A fascinating and instructive story of how ambition collided with due diligence and how Adidas didn't catch on till it was faced with a Rs ...

German sportswear giant Adidas has petitioned the Indian law enforcement authorities to open a criminal investigation into alleged financia...

Adidas did not reveal the nature of the irregularities, only saying these occurred before 2012 and were being investigated.

Expansion plans of footwear and apparel major Adidas India have been hit by high real estate prices in the country, a company official said.

Expansion plans of footwear and apparel major Adidas India have been hit by high real estate prices ruling in the country.