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FIFA World Cup 2026 goes full AI: 3D player models, smart match balls and robot dogs set to transform footballThe FIFA World Cup 2026 in the United States, Canada, and Mexico will showcase advanced technology. AI will create 3D player models for VAR...
Nexus, Rainmatter invest Rs 225 crore in Agilitas SportsAgilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
Air India Maharaja Club: Earn up to 200,000 bonus points for converting reward points under airline's May 2026 offerThe Bonus Points earned during the Points Fest can significantly enhance members’ ability to redeem rewards across Air India’s expanding do...
Bata eyes India revival, targets doubling business in five yearsPanos Mytaros is pushing an aggressive growth plan for Bata in India, calling it a “sleeping giant” and targeting a doubling of the busines...
adidas onboards Rishabh Pant as brand ambassadoradidas has signed a multiyear brand endorsement deal with Indian cricket star Rishabh Pant, marking his return to the brand since 2019. Pan...
CK Jaipuria Group enters into franchise deal with Adidas India“In tier 2 and 3 markets, the Adidas stores we will set up exclusively by us,” CK Jaipuria said. The group plans to set up 100 Adidas footw...
ADIDAS opens its flagship store in Delhi for a seamless shopping experienceThe new ADIDAS store wants to create a world of exciting possibilities.
After Nike, Adidas may also lay off 25% employees in IndiaThe company, which owns Reebok, has been in talks with Reliance Brands to hand over a chunk of its franchise business.
DDB Mudra pips TBWA for Adidas India accountAdidas India has appointed DDB Mudra as its creative agency following a multi-agency pitch, replacing TBWA\India after nearly a decade.
Adidas seeks permission to run company-owned stores in IndiaAdidas has approached the government for allowing 100 per cent FDI to operate stores in India, as part of its expansion plans in the countr...
Now you can place online orders at Adidas stores!Adidas has launched the country's integrated omni-channel model even as Indian retail giants have been raving about its potential to take o...
Adidas India brand director Tushar Goculdas to get global roleGlobal sporting goods giant Adidas is set to name Adidas India brand director Tushar Goculdas as its new brand director for emerging market...
Reebok India's Rs 870 crore fraud 'deep in the past': Adidas India MD Eric Haskell"This (Reebok fraud) is deep in the past for us. We are focused on growing the business," Adidas Group India Managing Director Eric Haskell...
How global brand Adidas slipped in IndiaA fascinating and instructive story of how ambition collided with due diligence and how Adidas didn't catch on till it was faced with a Rs ...
Adidas seeks probe in India arm of ReebokGerman sportswear giant Adidas has petitioned the Indian law enforcement authorities to open a criminal investigation into alleged financia...
Adidas' global profits hit by Rs 870 crore on Reebok India irregularitiesAdidas did not reveal the nature of the irregularities, only saying these occurred before 2012 and were being investigated.
- High realty prices hit India plans: Adidas India MD
Expansion plans of footwear and apparel major Adidas India have been hit by high real estate prices in the country, a company official said.
- High real estate prices hit Adidas India plans
Expansion plans of footwear and apparel major Adidas India have been hit by high real estate prices ruling in the country.