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AI IN MARKETING AND CONSUMER ENGAGEMENT
Tech Mahindra collaborates with Perplexity to boost sales with AITech Mahindra is revolutionising its sales strategies through a partnership with AI innovator Perplexity. By integrating Perplexity Enterpr...- IAMAI names JioStar Sports CEO Ishan Chatterjee to succeed Kiran Mani as DEC chiefIshan Chatterjee, CEO of JioStar Sports, now heads IAMAI's Digital Entertainment Committee, succeeding Kiran Mani. Chatterjee highlighted I...
- Maruti Suzuki picks 5 startups including Sarvam AI for multilingual customer supportMaruti Suzuki is partnering with five innovative startups to boost operational efficiency and customer experience. These collaborations, bo...
- Don't let AI chip off the old blockThe soaring demand for memory chips driven by artificial intelligence is leading to significant shortages that are affecting various indust...
- Why MSMEs hold the key to India’s biggest AI opportunityIndia is poised for AI leadership, with large businesses rapidly adopting advanced systems. However, millions of MSMEs lag due to tradition...
- Uber India head Prabhjeet Singh quits, to join as OpenAI MDUber India's head, Prabhjeet Singh, is departing after an 11-year tenure to join OpenAI as its India MD. Singh, led Uber's significant grow...
- India-US hold roundtable to deepen AI, chips, critical minerals cooperationIndia and the United States held a closed-door roundtable bringing together senior government officials and industry leaders to strengthen ...
- Over 78% of firms expect AI agents to handle customer support within 18 months, Adobe findsIndian businesses are racing towards AI-powered customer support, with nearly 78% expecting AI agents to handle interactions soon. However,...
- Indians are more open to personal AI agents than anyone else in Asia Pacific, says Adobe studyAdobe’s 2026 AI and Digital Trends Report suggests Indian consumers are leading the Asia-Pacific region in embracing personal AI agents, wi...
- Apple just raised Mac and iPad prices in India: MacBook Pro now starts at Rs 2.39 lakh, see all the new prices hereApple's revised pricing for India is now in effect, making Macs and iPads more expensive across the lineup. The company says rising RAM and...
- Healthcare startup Superliving raises $7 million led by LightspeedFounded by former Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, the startup is building an AI-powered preventive health and ...
- All you need to know about Meta’s Instagram, Whatsapp and Facebook subscription plans in IndiaMeta has launched paid subscription plans for WhatsApp, Instagram, and Facebook in India, offering customisation and convenience features f...
- AI is an energy and water hog, here's what you can do to counter thatEvery online query, especially those powered by AI, significantly increases energy and water consumption, experts warn. AI's growing demand...
- Marketing platform JustAI raises $17 million led by Base10AI marketing platform JustAI has secured over $17 million in Series A funding, led by Base10, with participation from Y Combinator and Peak...
- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
- MoEngage acquires AI startup Aampe in first acquisition; eyes more deals in US, EuropeCustomer engagement platform MoEngage has acquired AI startup Aampe, bolstering its artificial intelligence capabilities. MoEngage cofounde...
- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- Info Edge says it invested Rs 1,003 crore on AI, deeptech startups since 2020Info Edge, the parent of Naukri, has significantly boosted its AI and deeptech investments, pouring Rs 1,003 crore into 54 startups since 2...
- ET Most Innovative AI Product Awards 2026: The next retail breakthrough may already be in your pocketET Most Innovative AI Product Awards 2026 spotlights the products quietly reshaping retail. From improving product discovery and customer e...
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