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AC NIELSEN
TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.- Consumer confidence moves modestly across the world in 2016, says AC Nielsen reportConfidence in the Asia-Pacific region strengthened modestly in 2016, rising three points between the first quarter
- Centre allowed to get junkfood guidelines examined by expertsThe Centre's plea that a committee would examine guidelines on regulating sale of junk food and aerated drinks in and around schools premis...
- Whirlpool, Videocon, Panasonic miffed with GfK-Nielsen India's under reportingGfK-Nielsen is the only agency that tracks retail sales of consumer products such as consumer electronics, domestic appliances, telecom and...
- AC Nielsen to conduct survey of powerloom industry: Textiles MinistryThe Textiles Ministry today said market research company AC Nielsen ORG-MARG will conduct a survey of the powerloom industry.
- 50 pc urban car-buyers search online before purchase: GoogleNearly 50 percent of car buyers from the main urban centres research online before walking into a showroom, a Google survey said.
- Government shortlists AC Neilsen OM for brand campaignThe electronics & IT dept has selected AC Nielsen ORG Marg for a study on brand building initiative to promote India as a preferred investm...
- Nielsen betting big & bold on Indian marketFor global market research giant Nielsen, the centre of gravity is clearly shifting to India.
- We've removed AC to become warm: NielsenPiyush Mathur, managing director of The Nielsen Company – South Asia talks about the impact of recession on research, Nielsen's new service...
- Optimism is core value of Coke: Ricardo FortRicardo Fort, Coca-Cola India vice-president marketing, shares his thoughts on portfolio expansion, the AC Nielsen controversy, bridging th...
- FMCG industry buries recession in fairness creamAs the global economic crisis consumed nearly every sphere of business, one industry held out against recession through 2009 by promising t...
- TIL No. 1 publisher for online media campaigns, proclaims NeilsenMedia watcher and prominent market surveyor AC Nielsen in a study says Times Internet Limited gets maximum number of hits, which in turn al...
- Times Internet is No. 1 in online media campaignIt’s Ad-vantage Times. We knew it, 11.1-million (Comscore Media Matrix) exclusive Indiatimes members knew it, and now the world knows it.
- For Indians, advertisements provide useful informationA global study by research agency AC Nielsen shows that Indians rate advertising as the most favourable form of communication, ahead of cou...
- FMCG cos for wider survey netAC Nielsen, the country’s largest market researcher, is building up and increasing its scale of coverage on various parameters, under press...
- Bottled water: Kinley closes in on Bisleri’s retail shareRamesh Chauhan's and Coca-Cola’s Kinley are neck-and-neck in the Rs 1,200-1,500-cr retail packaged water segment.
- Tea likely to get dearer on global heatA significant increase in global commodity prices of tea is likely to put pressure on the branded packet tea makers to hike prices.
- Chyawanprash volumes dip 10% in Oct-DecChyawanprash category has witnessed a 10% fall, its steepest in volumes, and marketers such as Dabur are a worried lot.
- SMBs' IT spend to reach Rs 26,709 cr in '08: StudySmall and medium businesses (SMBs) in India will increase their IT spend to Rs 26,709 crore in '08 from Rs 21,370 crore in '05, according t...
- ET Budget Poll '03ET polled businesses across India to figure out their unguarded, candid reaction. Administered by AC Nielsen ORG-MARG, this year the survey...
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