For Indians, advertisements provide useful information
A global study by research agency AC Nielsen shows that Indians rate advertising as the most favourable form of communication, ahead of counterparts in other countries, according to a press release issued by the Indian Society of Advertisers and t...
By ET Bureau |
NEW DELHI: A global study by research agency AC Nielsen shows that Indians rate advertising as the most favourable form of communication, ahead of counterparts in other countries, according to a press release issued by the Indian Society of Advertisers and the Advertising Agencies Association of India.
The survey, conducted across 25,420 respondents in 50 countries, revealed that 81% Indians said advertising stimulates competition leading to lower prices, compared to only 68% consumers globally. Likewise, as much as eight out of every 10 Indians felt advertising provides useful information on issues like safety and health. The findings are based on an online global survey commissioned by the World Federation of Advertisers.
The survey, conducted across 25,420 respondents in 50 countries, revealed that 81% Indians said advertising stimulates competition leading to lower prices, compared to only 68% consumers globally. Likewise, as much as eight out of every 10 Indians felt advertising provides useful information on issues like safety and health. The findings are based on an online global survey commissioned by the World Federation of Advertisers.
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