iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max offer prices: Flipkart and Reliance Digital are selling iPhon ...More

iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max offer prices: Flipkart and Reliance Digital are selling iPhones at lower festive prices, but the lowest figures depend on exchange value and bank offers. Launch prices, listed prices and effective prices are set out side by side so buyers can see what they will actually pay. Amazon has not announced a separate iPhone price. ...Less

A group of former senior Flipkart executives has urged Walmart to buy back their vested stock options. Th ...More

A group of former senior Flipkart executives has urged Walmart to buy back their vested stock options. This request comes after the company's plans for an initial public offering have been postponed again. Recent leadership changes at Flipkart have highlighted ongoing tensions between former executives and current management. The signatories argue that those who contributed to Flipkart's success deserve liquidity opportunities. ...Less

Amazon and Flipkart are set to begin their festive sales featuring various smartphone discounts. Smartpho ...More

Amazon and Flipkart are set to begin their festive sales featuring various smartphone discounts. Smartphones such as Apple iPhone 16 and Samsung Galaxy S25 Ultra will have significant price reductions. Both platforms are offering additional bank card discounts to encourage purchases during the sales. The events are expected to attract numerous buyers looking for affordable technology. These sales aim to enhance the upcoming festive shopping experience through attractive offers. ...Less

The iPhone 17 Pro 256GB is available on Flipkart at an effective price of Rs 80,143 when the maximum exch ...More

The iPhone 17 Pro 256GB is available on Flipkart at an effective price of Rs 80,143 when the maximum exchange value and applicable bank discount are combined. The phone is listed at Rs 1,34,900, while buyers exchanging an eligible iPhone 15 Pro can get up to Rs 50,750 off. An additional Rs 4,000 bank offer further reduces the effective price. ...Less

Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech T ...More

Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech Top 5. ...Less

Mark your calendars for the Flipkart Big Billion Days sale, commencing on October 9, 2026. Flipkart Plus ...More

Mark your calendars for the Flipkart Big Billion Days sale, commencing on October 9, 2026. Flipkart Plus and Black members get an exclusive treat with early access starting October 8. The prevailing buzz suggests that the iPhone 17 will be available at a starting price of Rs 79,999, complemented by attractive bank and exchange deals to further sweeten the deal. ...Less

Both startups will receive capital support, strategic mentorship and access to Flipkart’s wider ecosystem ...More

Both startups will receive capital support, strategic mentorship and access to Flipkart’s wider ecosystem to help them build and scale their businesses, the company said on Monday. ...Less

Ekart has also added more than 900 delivery hubs to expand its last-mile network to strengthen same-day a ...More

Ekart has also added more than 900 delivery hubs to expand its last-mile network to strengthen same-day and next-day deliveries during the festival period. ...Less

Google is taking a leap forward in its AI capabilities by introducing direct purchasing options from Walm ...More

Google is taking a leap forward in its AI capabilities by introducing direct purchasing options from Walmart-owned Flipkart through AI Mode and Gemini. This new feature showcases a 'Buy' button that streamlines the checkout process without navigating away from the AI interface, currently being tested among a select group of users. With the festive season approaching in October, this initiative aims to elevate the shopping journey. ...Less

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Flipkart’s logistics arm Ekart has added 14 million cubic feet of warehousing space nationwide, increasin ...More

Flipkart’s logistics arm Ekart has added 14 million cubic feet of warehousing space nationwide, increasing its storage capacity by 50%, the company said on Tuesday. The Walmart-backed company also added more than 900 delivery hubs to its last-mile network. ...Less

Amazon and Walmart's Flipkart have begun checking security camera listings on their platforms in India af ...More

Amazon and Walmart's Flipkart have begun checking security camera listings on their platforms in India after hundreds of unlicensed products were offered for sale despite strict government testing rules imposed six months ago amid ...Less

Happy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This ...More

Happy Wednesday! Ahead of the festive sales, ecommerce giants are building out their supply chains. This and more in today’s ETtech Morning Dispatch. ...Less

Lalit Keshre, co-founder and CEO of Bengaluru-based Groww, was raised in a farming family in Lepa, Madhya ...More

Lalit Keshre, co-founder and CEO of Bengaluru-based Groww, was raised in a farming family in Lepa, Madhya Pradesh and studied in the only English-medium school in his district before cracking IIT Bombay. He earned a dual degree in Electrical Engineering in 2004 and later worked at Flipkart before founding Groww in 2016. Today, Groww offers multiple financial products, while Forbes puts Keshre’s net worth at $1.1 billion. ...Less

Yet analysts expect demand to remain resilient in impulse-led categories and for purchases linked to the ...More

Yet analysts expect demand to remain resilient in impulse-led categories and for purchases linked to the multiple occasions that now make up the festive season. ET reported on September 7 that ecommerce marketplaces and online retailers are expected to clock a record Rs 1.50-1.55 lakh crore in sales during this year’s festive season, up 25-29% from 2025. ...Less

Founded in September 2025 by Aman Mittal, a former executive at Flipkart and Pine Labs, and Shavir Bansal ...More

Founded in September 2025 by Aman Mittal, a former executive at Flipkart and Pine Labs, and Shavir Bansal, who started personal finance content platform Bekifaayati, Zomint is targeting young millennials whose investable corpus is below the threshold typically served by traditional wealth management firms. ...Less

Meesho shares rose after strong growth in its Content Commerce business, with NMV increasing 152% year-on ...More

Meesho shares rose after strong growth in its Content Commerce business, with NMV increasing 152% year-on-year. Brokerages remain divided, with UBS and Jefferies positive on the stock, while Nomura has a Reduce call. ...Less

From spotting trends before they become popular and predicting what consumers are likely to buy to person ...More

From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is doing a bulk of the work behind the scenes. ...Less

AceVector'sRs 420 crore IPOcomprised Rs 287 crore in fresh capital and a Rs 133 crore offer-for-sale (OFS ...More

AceVector'sRs 420 crore IPOcomprised Rs 287 crore in fresh capital and a Rs 133 crore offer-for-sale (OFS) component in which investors, including SoftBank, Nexus Venture Partners, and Foxconn, sold their shares. ...Less

Telangana's food safety authorities inspected 16 dark stores across the city and found serious hygiene vi ...More

Telangana's food safety authorities inspected 16 dark stores across the city and found serious hygiene violations. Four establishments had their licenses suspended for acute health hazards identified during the inspections. Violations included expired food products, pest infestations, and improper storage practices. The authorities emphasized the importance of maintaining food safety standards amidst the rise of quick-commerce. ...Less

During this festive period, ecommerce platforms are gearing up to provide enticing discounts for just the ...More

During this festive period, ecommerce platforms are gearing up to provide enticing discounts for just the first few days. However, as rising input costs and inflation exert pressure, companies are anticipated to swiftly pull back on deeper discounts. While popular items such as smartphones, televisions, and laptops will see comparatively moderate price reductions this season, the availability and duration of these discounts will be affected by limited stock. ...Less

FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBaske ...More

FSSAI said action had been initiated against Amazon, Flipkart India, Swiggy Instamart, Zepto and BigBasket over allegedly misleading claims related to Happilo Premium Date Bites - Zesty Orange. Separately, Swiggy Instamart and BigBasket face action over alleged misleading claims and non-compliant product information involving three Milky Mist products - Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt. ...Less

India's B2B apparel market is growing rapidly, reaching $2.1 billion and more than doubling in recent yea ...More

India's B2B apparel market is growing rapidly, reaching $2.1 billion and more than doubling in recent years. Companies now seek smart uniforms for their employees to project a brand image and ensure safety. The gig economy is creating new demand for uniforms as delivery workers and service professionals become increasingly visible. The overall apparel industry is also expected to grow significantly, reaching $146 billion by 2029. ...Less

Smartphone and consumer electronics manufacturers are extending EMI options to as long as 30 months. This ...More

Smartphone and consumer electronics manufacturers are extending EMI options to as long as 30 months. This move aims to cushion consumers from rising prices and stimulate demand during the festive season. Major brands like Samsung and Xiaomi are offering no-cost EMI schemes on various models, including entry-level options. Retailers expect finance-driven purchases to increase significantly during the festive sales period. ...Less

LG Electronics India has announced a price rise for air conditioners starting October 1. The increase wil ...More

LG Electronics India has announced a price rise for air conditioners starting October 1. The increase will be between 5 to 7 percent ahead of the festive season. While other consumer electronics manufacturers have also raised prices, LG has not announced changes for its other products. Industry executives have indicated that rising material costs and inflation are affecting profit margins. ...Less

Prosus has held exploratory talks to invest in Kiwi, which offers bank-issued RuPay credit cards and cred ...More

Prosus has held exploratory talks to invest in Kiwi, which offers bank-issued RuPay credit cards and credit lines for Unified Payments Interface (UPI) payments and is looking to raise around $40 million, the people said. ET reported last week that Kiwi was in the market for fresh funding. ...Less

The quick-commerce scene in India is shifting its pricing strategies, with companies dialing down discoun ...More

The quick-commerce scene in India is shifting its pricing strategies, with companies dialing down discounts and enhancing delivery minimums. Services like Amazon Now and Zepto have notably raised the minimum spend for cashback incentives. Jefferies' report reveals personal care as the leading category for discounts, though average reductions fluctuate by segment. Despite a minor decrease in app downloads, user engagement shows resilience across the board. ...Less

FSSAI has taken action against major e-commerce platforms for various food safety violations and misbrand ...More

FSSAI has taken action against major e-commerce platforms for various food safety violations and misbranding. The platforms include Amazon, Swiggy Instamart, BigBasket, Flipkart India, and Zepto. Regulatory non-compliance has prompted increased scrutiny of food products sold online in recent months. Consumers are being informed about enforcement measures through social media by the food regulator. FSSAI aims to ensure the safety of food products available to consumers across online channels. ...Less

As companies increasingly deploy AI, Google emphasises the importance of preparing corporate data for eff ...More

As companies increasingly deploy AI, Google emphasises the importance of preparing corporate data for effective use. Andi Gutmans stated that understanding a business requires analysing contracts, revenue, and customer data. Google is expanding its engineering teams in India to support businesses in connecting AI systems with their essential data. ...Less

Partners Matt Murphy and Venky Ganesan on the Anthropic bet, life beyond it, where the firm is putting it ...More

Partners Matt Murphy and Venky Ganesan on the Anthropic bet, life beyond it, where the firm is putting its money now, and why India's AI future lies with young founders. ...Less

Goyal has been leading trade negotiations with key partners, including the US, after sealing high-profile ...More

Goyal has been leading trade negotiations with key partners, including the US, after sealing high-profile deals with the UK, which came into force in July, and the EU, which is expected to take effect early next year. His ministry is also overhauling a raft of laws and regulations to make it easier to do business and to cement India's position as a global manufacturing hub, a push that has coincided with record foreign direct investment (FDI) inflows of $94.53 billion in FY26. ...Less

The fresh capital raise is expected to be finalised in the coming weeks and will value Kalshi at about $4 ...More

The fresh capital raise is expected to be finalised in the coming weeks and will value Kalshi at about $40 billion, the sources said, requesting anonymity as the discussions are confidential. It comes on the heels of a $1 billion fundraise in May that valued the firm at $22 billion. ...Less

For retailers, the festive strategy this year will shift from outright price cuts towards a combination o ...More

For retailers, the festive strategy this year will shift from outright price cuts towards a combination of financing, product redesign, wider entry-level choices and exchange offers, with the aim to preserve margins while giving consumers more ways to complete purchases despite higher prices. ...Less

The proposed funding would be Kiwi's largest round after the Nexus Venture Partners and Stellaris Venture ...More

The proposed funding would be Kiwi's largest round after the Nexus Venture Partners and Stellaris Venture Partners-backed company raised $24 million in August last year. The round was led by Singapore-based Vertex Ventures. ...Less

Amazon has announced plans to invest $3 billion in its quick commerce business in India by 2030. This inv ...More

Amazon has announced plans to invest $3 billion in its quick commerce business in India by 2030. This investment aims to expand its network of small neighborhood warehouses to improve delivery efficiency. Amazon is focusing on daily essentials rather than one-off purchases in this sector. Current competitors have established loyalty among customers, making competition more challenging for Amazon. ...Less

Spending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands incre ...More

Spending on ecommerce advertising is expected to rise 27% YoY to Rs 30,091 crore in 2026, as brands increasingly seek ad formats that directly link an impression to a transaction. ...Less

Shares of Meesho dropped up to 5% to Rs 221 after Nomura initiated coverage with a Reduce rating and a Rs ...More

Shares of Meesho dropped up to 5% to Rs 221 after Nomura initiated coverage with a Reduce rating and a Rs 167 target price, citing a 28% downside risk. The brokerage highlighted valuation concerns, rising competition from quick commerce, and margin headwinds despite liking Meesho's asset-light model. ...Less

Domestic investors, including Helios Mutual Fund, Singularity Growth and Alchemy Capital participated in ...More

Domestic investors, including Helios Mutual Fund, Singularity Growth and Alchemy Capital participated in the round, picking up shares at Rs 32 apiece. AceVector has set a price band of Rs 30-32 per share for its IPO. ...Less

Products already licensed or registered under the 'analogue in dairy context' category will have to stop ...More

Products already licensed or registered under the 'analogue in dairy context' category will have to stop using 'paneer' in their product name, labelling or marketing, according to the draft regulation notified in the Gazette of India. The move would effectively reserve the term paneer for products meeting the dairy definition, preventing businesses selling non-dairy analogues from presenting or marketing them as paneer. ...Less

The Supreme Court has refused to stay MDR on select UPI transactions and sought Centre’s response. This a ...More

The Supreme Court has refused to stay MDR on select UPI transactions and sought Centre’s response. This and more in today’s ETtech Top 5. ...Less

Cars24 is gearing up to submit its draft red herring prospectus for an anticipated IPO in India by April ...More

Cars24 is gearing up to submit its draft red herring prospectus for an anticipated IPO in India by April 2026. The company is in the midst of a strategic shift, returning operations from Singapore to India, a transition projected to take six to nine months. With a robust valuation of $3. ...Less

FSSAI has proposed banning the manufacture and sale of analogue paneer to protect consumers from misleadi ...More

FSSAI has proposed banning the manufacture and sale of analogue paneer to protect consumers from misleading claims. The draft regulations are aimed at restricting the use of non-dairy products labeled as paneer. States have already taken measures against analogue paneer, and existing products must remove the paneer designation. Stakeholders are given 60 days to voice objections or suggestions regarding the new amendments. ...Less

The insurance regulator has proposed new limits on commissions as part of a wider overhaul. This and more ...More

The insurance regulator has proposed new limits on commissions as part of a wider overhaul. This and more in today’s ETtech Top 5. ...Less

In this festive hiring season, companies are championing diversity by expanding job opportunities, partic ...More

In this festive hiring season, companies are championing diversity by expanding job opportunities, particularly for women and individuals with disabilities. This progressive shift in recruitment strategies highlights a commitment to inclusivity while catering to seasonal needs. Additionally, employers are prioritizing accessible job functions and safer environments, leading to a notable enhancement in India's temporary job market landscape. ...Less

AceVector is raising Rs 287 crore in fresh capital through the IPO, while investors, including SoftBank, ...More

AceVector is raising Rs 287 crore in fresh capital through the IPO, while investors, including SoftBank, Nexus Venture Partners and Foxconn, are selling shares worth Rs 133 crore through the offer-for-sale component. ...Less

Flipkart plans to hire over 250,000 workers for the upcoming festive season. This significant recruitment ...More

Flipkart plans to hire over 250,000 workers for the upcoming festive season. This significant recruitment drive will increase last-mile delivery positions by 60 percent. Approximately 75,000 new workers will be entering the workforce for the first time. The company is expanding its delivery network with new hubs and employment opportunities. This expansion aims to meet rising customer demand during the Big Billion Days event. ...Less

Razorpay-backed POP has launched POPchop, a BNPL product allowing eligible shoppers to split purchases in ...More

Razorpay-backed POP has launched POPchop, a BNPL product allowing eligible shoppers to split purchases into three interest-free payments over three months. The move marks POP’s expansion from UPI, rewards and commerce into consumer credit as fintechs seek new ways to monetise their user bases. ...Less

Flipkart plans to hire over 250,000 workers for the upcoming festive season. This significant recruitment ...More

Flipkart plans to hire over 250,000 workers for the upcoming festive season. This significant recruitment drive represents an increase of 30,000 positions compared to last year. Approximately 75,000 new openings will welcome individuals entering the workforce for the first time. A substantial 60% of these new jobs will focus on last-mile delivery operations. Flipkart is expanding its delivery network with new hubs to meet rising customer demand. ...Less

Sales of packaged products with transparent healthy ingredient claims have increased significantly in rec ...More

Sales of packaged products with transparent healthy ingredient claims have increased significantly in recent months. The Food Safety and Standards Authority of India is proposing a new front-of-pack labeling system. Surveys show parents are willing to pay more for healthier snack options for their children. Consumer engagement with food transparency is rising, leading to higher demand for guilt-free snacks. ...Less

CityMall’s push into ecommerce in smaller towns and cities comes at a time when larger 10-minute delivery ...More

CityMall’s push into ecommerce in smaller towns and cities comes at a time when larger 10-minute delivery players such as Flipkart Minutes and Amazon Now are also expanding their presence in tier-II markets and beyond. CityMall is currently present in 18 markets across Uttar Pradesh, Bihar, Delhi-NCR, and Haryana. ...Less

YouTube is enhancing its shopping experience by implementing new AI tools for product inquiries. The plat ...More

YouTube is enhancing its shopping experience by implementing new AI tools for product inquiries. The platform has expanded its affiliate program in India, partnering with several well-known retailers. Creators can now engage with audiences more effectively through improved AI capabilities. Additionally, YouTube reports that shopping-related content watch time in India has significantly increased. ...Less

This year's festive shopping in India is gearing up for a transformation as AI tools take center stage. W ...More

This year's festive shopping in India is gearing up for a transformation as AI tools take center stage. With many intending to spend above ₹10,000, buyers are leaning towards premium purchases. Millennials exhibit a stronger affinity for AI recommendations than GenZ shoppers. In addition, Tier 2 city consumers are emerging as an essential demographic with robust budgets, with apparel and footwear forecasted as the top purchases during this festive time. ...Less

Dopamine sites: A new genre of websites, called dopamine sites, let users go through the entire experienc ...More

Dopamine sites: A new genre of websites, called dopamine sites, let users go through the entire experience of ordering food, shopping or booking a holiday, including fake bills, delivery trackers and AI generated calls, without any real product ever being delivered. ...Less

AI agents now generate, test and review code before humans approve it; Zeta says AI has lifted productivi ...More

AI agents now generate, test and review code before humans approve it; Zeta says AI has lifted productivity by 30-40% and cut the number of people it needs for client delivery by more than half. ...Less

The company is expected to announce its price band on September 22. AceVector now plans to raise Rs 287 c ...More

The company is expected to announce its price band on September 22. AceVector now plans to raise Rs 287 crore in fresh capital against Rs 300 crore earlier. The size of its offer-for-sale component, which will see investors including SoftBank, Nexus Venture Partners, Foxconn and others trim their holdings, is also being reduced by 35%. ...Less

Nearly 75,000 of these positions -- close to 30 per cent -- are entering the workforce for the first time ...More

Nearly 75,000 of these positions -- close to 30 per cent -- are entering the workforce for the first time, the company said in a statement. ...Less

Products such as mobile phones, laptops and consumer durables have become costlier, partly due to an AI-d ...More

Products such as mobile phones, laptops and consumer durables have become costlier, partly due to an AI-driven rise in memory chip costs. While this is likely to weigh on sales volumes, industry and analyst estimates suggest sales values to grow due to the price hikes. This works in favour of checkout-financing players during the peak festive sales season, according to industry executives and analysts. ...Less

Digital payment charges are necessary for service efficiency and wider reach. Person-to-person and small ...More

Digital payment charges are necessary for service efficiency and wider reach. Person-to-person and small transactions remain free from new fees. This move supports competition and prevents market dominance by large corporations. Merchants are mandated not to pass these charges onto customers. The digital payments ecosystem requires investment for continued growth and innovation. ...Less

Quick commerce platforms are expanding beyond groceries to include electronics and beauty products. Flipk ...More

Quick commerce platforms are expanding beyond groceries to include electronics and beauty products. Flipkart Minutes is focusing on non-grocery categories for the upcoming festive season. Industry estimates show non-grocery items now form a significant portion of quick commerce business. Flipkart Minutes plans to add more fulfillment centers to support this expansion. The company is improving its profit margins and aims for profitability through scale. ...Less

With its sights set on aggressive growth, Flipkart Minutes is swiftly enhancing its operations and bolste ...More

With its sights set on aggressive growth, Flipkart Minutes is swiftly enhancing its operations and bolstering financial results. The initiative aims to roll out multiple new fulfillment centers monthly while keeping profitability at the forefront. An increased emphasis on non-grocery products and reaching smaller urban areas are becoming key to its expansion. In parallel, Flipkart is exploring a dedicated app and crafting private-label merchandise. ...Less

With an aim to strengthen consumer protection while creating a “transparent and balanced regulatory frame ...More

With an aim to strengthen consumer protection while creating a “transparent and balanced regulatory framework” for ecommerce, the government on September 10 announced change how ecommerce companies such as Amazon and Flipkart market product discounts, though the implementation schedule means that no changes will be introduced in the mega sales for the upcoming festive season this year. ...Less

The increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumer ...More

The increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumers closer to the point of purchase, particularly during periods of heightened shopping activity, they noted. ...Less

Under the new framework, the government has introduced a 0.4% MDR on P2M (person-to-merchant) UPI transac ...More

Under the new framework, the government has introduced a 0.4% MDR on P2M (person-to-merchant) UPI transactions above Rs 2,000, capped at Rs 300 for transactions of Rs 75,000 and above. ...Less

Adidas said less than 20% of employees in its India Technology organisation have been affected by layoffs ...More

Adidas said less than 20% of employees in its India Technology organisation have been affected by layoffs at its Gurugram Tech Hub. ...Less

Flipkart has launched a standalone app for its quick commerce arm Flipkart Minutes, ahead of its Big Bill ...More

Flipkart has launched a standalone app for its quick commerce arm Flipkart Minutes, ahead of its Big Billion Days sale. The company is also piloting food delivery service ‘Eat In’ with a select group of employees. This comes as Flipkart’s MAU share declined as customers shift to quick commerce platforms. ...Less

Instamart reported a rise in demand for eco-friendly Ganpati idols and mawa modaks during Ganesh Chaturth ...More

Instamart reported a rise in demand for eco-friendly Ganpati idols and mawa modaks during Ganesh Chaturthi on September 14. According to the company's data, eco-friendly clay idol orders increased 176% year-on-year, while mawa modaks rose 145%. Flowers peaked at 868 orders a minute at 7:42 am, while Bengaluru recorded the highest festive order volume. ...Less

Entry-level smartphones with 2GB or 3GB RAM are making a comeback. Brands like Itel and Lava are targetin ...More

Entry-level smartphones with 2GB or 3GB RAM are making a comeback. Brands like Itel and Lava are targeting this segment with new models. Major brands have shifted focus to premium phones, leaving a market gap. Shipments in this segment have significantly declined due to rising costs. However, demand for budget phones remains strong, especially in smaller towns. ...Less

Flipkart has launched a standalone app for its quick commerce unit Minutes. This and more in today’s ETte ...More

Flipkart has launched a standalone app for its quick commerce unit Minutes. This and more in today’s ETtech Top 5. ...Less

Happy Thursday! Habuild CEO Saurabh Bothra said repeat users are helping the company drive growth. This a ...More

Happy Thursday! Habuild CEO Saurabh Bothra said repeat users are helping the company drive growth. This and more in today’s ETtech Morning Dispatch. ...Less

With a noticeable surge in revenue, India Post is broadening through innovative partnerships. The integra ...More

With a noticeable surge in revenue, India Post is broadening through innovative partnerships. The integration of financial and citizen services into a unified platform has marked a significant shift. Post offices are evolving into modern service hubs, seamlessly blending physical presence with digital convenience, establishing a trustworthy phygital experience. ...Less

Happy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at t ...More

Happy Wednesday! Amazon and Flipkart have broadened their bets as quick commerce platforms chip away at their share of user base. This and more in today’s ETtech Morning Dispatch. ...Less

Happy Monday! Sector-agnostic mid-tier venture capital investors are recaliberating focus on India's deep ...More

Happy Monday! Sector-agnostic mid-tier venture capital investors are recaliberating focus on India's deeptech startups. This and more in today’s ETtech Morning Dispatch. ...Less

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they ...More

Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute delivery platforms. Their combined monthly active user share fell from 67% in 2022 to 53% in August 2026, while quick commerce apps’ share rose to 16%. ...Less

Dell has introduced the Alienware 15 laptop in India via Flipkart, marking a significant step for gamers ...More

Dell has introduced the Alienware 15 laptop in India via Flipkart, marking a significant step for gamers seeking high-end performance without breaking the bank. The device is packed with cutting-edge CPUs and NVIDIA GeForce RTX 5060 graphics, ensuring an exceptional gaming experience. Accompanied by a stunning 165Hz 16:10 display and sophisticated Cryo-tech cooling systems, this laptop promises reliability and durability, making it ideal for passionate gamers. ...Less

The Unified Payments Interface (UPI) processed 24.51 billion transactions worth Rs 29.82 lakh crore in Au ...More

The Unified Payments Interface (UPI) processed 24.51 billion transactions worth Rs 29.82 lakh crore in August, according to data from the National Payments Corporation of India (NPCI). Executives said agentic commerce could sit above these rails, but would require verifiable customer mandates, links across banks and merchants, spending limits and audit trails for errors or disputes. ...Less

SS Retail plans a ₹360 crore IPO to fund expansion and working capital needs. The company's revenue and p ...More

SS Retail plans a ₹360 crore IPO to fund expansion and working capital needs. The company's revenue and profit saw significant annual growth between FY24 and FY26. Geographic concentration in Maharashtra and supplier dependence present key business considerations. The business faces intense competition from established online and offline electronics retailers. Investors may await improved geographic reach and sustained financial performance before investing. ...Less

Consumer demand in India has reached a five-year high during the initial festive period, with sales growt ...More

Consumer demand in India has reached a five-year high during the initial festive period, with sales growth recorded across home appliances, automobiles and apparel. Online platforms and quick-commerce services have also reported significant increases in sales. Automakers and white goods manufacturers witnessed strong demand and record festive sales, while industry executives expect the positive momentum to continue through the peak consumption period. ...Less

Amazon India's quick commerce unit Now has achieved $1 billion in annualised sales. The company is rapidl ...More

Amazon India's quick commerce unit Now has achieved $1 billion in annualised sales. The company is rapidly expanding its operations to over sixty cities currently. Amazon Now plans to reach one hundred cities before the festive season begins. It is investing heavily in its logistics and quick commerce operations. The company aims to increase its market share in the quick commerce sector. ...Less

A Bulandshahr man who ordered an iPhone 14 Pro from Flipkart for Rs 1.43 lakh received a fake Chinese pho ...More

A Bulandshahr man who ordered an iPhone 14 Pro from Flipkart for Rs 1.43 lakh received a fake Chinese phone with a counterfeit Apple logo instead. After Flipkart rejected his return requests five times and his legal notice was returned undelivered, the Bulandshahr consumer commission ruled the company guilty of deficiency in service and unfair trade practice, ordering a full refund with interest plus compensation, taking his total recovery to about Rs 1.7 lakh. ...Less

While NPCI has not specified a threshold based on the size of a merchant’s turnover, it said in its annou ...More

While NPCI has not specified a threshold based on the size of a merchant’s turnover, it said in its announcement that vendors operating under the person-to-person merchant (P2PM) category will “enjoy a mandatory zero MDR”. Merchants in this category, typically small shopkeepers, street vendors and local businesses, are classified as those receiving less than Rs 1 lakh per month in their accounts through UPI. ...Less

India’s new-age internet companies may be sitting on a profit engine that investors are still not fully p ...More

India’s new-age internet companies may be sitting on a profit engine that investors are still not fully pricing in: advertising. ...Less

Marvel's Wolverine showcases intense combat sequences and striking visuals that resonate with the charact ...More

Marvel's Wolverine showcases intense combat sequences and striking visuals that resonate with the character's rugged spirit. However, the storyline, although solid, may fade from memory post-playthrough. The game's restrictive environments ensure a fast-paced experience, yet lack the allure of open-world exploration. In India, the digital version is priced at ₹4,999, while the physical edition costs ₹5,999. Ideal for those who relish combative gameplay rather than a sprawling Spider-Man adventure. ...Less

Coforge’s boardroom brouhaha has taken a new turn days after chairman Om Prakash Bhatt’s resignation. Thi ...More

Coforge’s boardroom brouhaha has taken a new turn days after chairman Om Prakash Bhatt’s resignation. This and more in today’s ETtech Top 5. ...Less

Apple’s iPhone 18 Pro and iPhone 18 Pro Max are priced significantly higher in India than in several inte ...More

Apple’s iPhone 18 Pro and iPhone 18 Pro Max are priced significantly higher in India than in several international markets, with the US offering the lowest converted prices among those compared. The new Pro models feature the A20 Pro chip, 120Hz displays, upgraded vapour chamber cooling, triple 48MP cameras, variable aperture technology and iOS 27. ...Less

India's Serious Fraud Office proposed investigating Xiaomi for alleged business irregularities. The probe ...More

India's Serious Fraud Office proposed investigating Xiaomi for alleged business irregularities. The probe would examine fund movements and foreign investment law compliance. This comes amid Xiaomi's ongoing tax and royalty payment disputes in India. The company stated it has not received any official notice from the SFIO. An investigation could further challenge Xiaomi's market position and financial standing. ...Less

Swish, a 10-minute food delivery startup, has raised $24 million to expand its kitchen network and supply ...More

Swish, a 10-minute food delivery startup, has raised $24 million to expand its kitchen network and supply chain. The two-year-old company has crossed one million monthly orders, with 70–75% of revenue coming from repeat users. It operates 250 stock-keeping units (SKUs) across 20 categories in 50 pincodes. ...Less

Agentic commerce refers to AI-led shopping where software can search, compare, order, and pay on a user’s ...More

Agentic commerce refers to AI-led shopping where software can search, compare, order, and pay on a user’s behalf. The National Payments Corporation of India (NPCI) is preparing the proposed Unified Agent Protocol to establish identity, consent, and accountability for agents transacting over the Unified Payments Interface (UPI). ...Less

Kuku Technologies is on the verge of launching an expansive artificial intelligence production facility, ...More

Kuku Technologies is on the verge of launching an expansive artificial intelligence production facility, aimed at bolstering its flourishing microdrama business and paving the way for an initial public offering. This strategic move is crucial as the competition in the microdrama sector heats up with new players entering the market. Analysts anticipate considerable growth in India's microdrama landscape in the foreseeable future. ...Less

The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shoppi ...More

The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ and microdrama vertical ‘Drama’. The move is intended to attract users to the platform and boost engagement ahead of the upcoming festive season. ...Less

Online festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retail ...More

Online festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retailers seeing strong demand across categories. Quick commerce is also set to gain share as brands introduce festive-specific offerings, while platforms ramp up hiring, inventory and delivery capacity ahead of the festive season. ...Less

The Gridlock Hackathon second edition saw 33,600 registrations from students, developers and working prof ...More

The Gridlock Hackathon second edition saw 33,600 registrations from students, developers and working professionals across India, with participants developing more than 1,100 prototypes using anonymised, real-world traffic datasets. Participants worked on themes including congestion prediction, traffic violation detection, movement-pattern analysis, parking intelligence and mobility decision-making. ...Less

Apple's iPhone 17 series, including the Pro and Pro Max, has seen fresh price cuts across the UK, Europe ...More

Apple's iPhone 17 series, including the Pro and Pro Max, has seen fresh price cuts across the UK, Europe and Australia days before the September 9 event where the iPhone 18 Pro, Pro Max and a new foldable are expected to be unveiled. Forbes reports these discounts are retailer-driven rather than official Apple markdowns, with the Pro and Pro Max set to be discontinued once the new lineup launches. ...Less

Udaan is acquiring Swiggy-owned Lynk Logistics in a deal valuing the retail distribution firm at Rs 500 c ...More

Udaan is acquiring Swiggy-owned Lynk Logistics in a deal valuing the retail distribution firm at Rs 500 crore. Swiggy will receive a 2.8% stake in Udaan and invest Rs 75 crore for an additional 0.4% stake as part of the transaction. ...Less

Former C-suite executive Julie Fedele has recalled unusual experiences from her 20-year corporate career, ...More

Former C-suite executive Julie Fedele has recalled unusual experiences from her 20-year corporate career, including being told to hire another nanny, securing a $50,000 raise after discovering a male colleague’s higher salary and refusing a private jet for a short meeting. She also described late-night work, bonus disputes, workplace confrontations and incidents involving senior executives, drawing mixed reactions online. ...Less

Flipkart and Amazon’s combined share of India’s ecommerce GMV has slipped from 73% in 2019 to 62% in 2025 ...More

Flipkart and Amazon’s combined share of India’s ecommerce GMV has slipped from 73% in 2019 to 62% in 2025, with quick commerce apps emerging as a growing challenger. GMV refers to the total monetary value of goods or services sold through an ecommerce site or online marketplace over a period of time, before accounting for discounts, expenses, or returns. ...Less

Carrefour is back in India, but it is not rebuilding the hypermarket business it abandoned in 2014. This ...More

Carrefour is back in India, but it is not rebuilding the hypermarket business it abandoned in 2014. This time, the French retailer is betting on smaller stores, local products, private labels and eventually quick commerce—taking on Reliance, DMart, Blinkit and others with profitability, rather than scale alone, at the centre of its strategy. ...Less

Shares of Swiggy experienced a decline following MSCI's decision to exclude the company from global index ...More

Shares of Swiggy experienced a decline following MSCI's decision to exclude the company from global indexes, prompted by its shift to full Indian ownership and control. The new foreign ownership constraints limit further investments. Swiggy is targeting robust adjusted EBITDA growth by FY31, even as it reported a net loss while revenues showed an uptick in Q1 FY27. ...Less

The transaction, which is also likely to see participation from Swish’s existing investors, is expected t ...More

The transaction, which is also likely to see participation from Swish’s existing investors, is expected to value the two-year-old company at around $200 million, one of the persons said. Swish had last raised $38 million in March at a valuation of $120 million. The round was led by Bain Capital Ventures, with participation from existing investor Accel. ...Less

The landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to ...More

The landscape of India's microdrama industry is evolving, shifting from an emphasis on acquiring users to nurturing and monetizing them. Currently, active paying users represent a small fraction of the total users. Analysts predict that the market will converge around a few dominant firms as they navigate global competition and find ways to lower production expenses. To thrive, platforms must prioritize user engagement and sustainable revenue streams. ...Less