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CONSUMER TRENDS IN INDIA
Gold buyers rush to lock prices as festive bookings begin earlyGold buyers are booking jewellery for upcoming seasons six weeks early this year. Prices have dropped significantly from January's record h...
India’s gold headache far from cured after 60 days of breatherIndia's gold jewellery demand is rebounding after a weak first half hit by soaring prices, higher import duties and Adhik Maas. Retailers r...
They are Gen Z too: Sridhar Vembu praises two employees for working hard, saving money amid ongoing debate over youth protestsZoho founder Sridhar Vembu finds timeless values like hard work in Gen-Z employees. He notes these attitudes are not limited to any specifi...
The whey revolution: America's protein craze is changing dairy economicsWhey protein, once a cheesemaking byproduct, is now highly sought after by consumers. Social media trends and dietary advice are driving th...
Quick commerce race cuts product launch cycles to weeksCompanies are shrinking product innovation cycles to three months or less. Quick commerce platforms now drive seventy-five percent of total...
Flipkart-Netflix deal signals new era of content-commerce partnershipsE-commerce and streaming platforms are merging to boost customer loyalty and transactions. Flipkart and Netflix launched India's first e-co...
India ready for a premium wealth show while US missiles rattle the worldIndia's festive shopping season is set to highlight the country's premiumisation boom despite global uncertainty triggered by the US-Iran w...
Shower gels, liquid cleaners gain ground as Indians ditch bars and powdersIndian households are increasingly adopting liquid personal and home care products. Consumer goods companies are investing heavily to capit...
Our omnivorous appetite: Rise of a seamless local-national consumer identity through vernacular creativity that AI will fuelIndia is embracing an omnichannel identity, blending nationality and locality effectively. Localized content is experiencing a scalable res...
Starbucks bets on India's premium coffee boom amid rising competitionStarbucks is expanding its premium Reserve stores in India, aiming to capture a growing coffee market. The company sees intensified competi...
The future of personal loans is pay for what you needTraditional loans assumed fixed needs, but modern financial requirements are often incremental. Borrowers now seek flexibility to access fu...
Malls make a comeback: Retail space demand jumps 20%India’s retail leasing activity grew 20% year-on-year to 3.9 million sq ft in the first half of 2026, despite inflation and geopolitical co...
India's gold demand falls 6 per cent in April-June on weak seasonal demand, higher duty: WGCIndia's gold demand decreased six percent year-on-year during the April-June quarter. This decline occurred despite a significant fifty per...
PhonePe to help businesses read India's market pulse in real timePhonePe has launched PhonePe PulsePro, an enterprise intelligence platform that converts aggregated and anonymised digital transaction data...
KFC operator Devyani International bets on tech, portfolio boost as demand picks up pace againDevyani International noted consumer spending recovery in the last fiscal year's final quarter. The company focused on operational efficien...
India's single malt market hits 5 lakh cases, led by desi brandsIndian single malt whisky sales are projected to reach five lakh cases by 2025. This growth is driven by domestic brands like Amrut and Ram...
Beyond roti, kapda, makaan: Inside India's new consumption storyIndian consumers now prioritize experiences and lifestyle choices over basic needs. Average monthly spending has increased across both rura...