PhonePe to help businesses read India's market pulse in real time

PhonePe has launched PhonePe PulsePro, an enterprise intelligence platform that uses aggregated transaction data to provide hyperlocal, near real-time market insights, as the digital payments company looks to help businesses make 'smarter decisions' based on changing consumer and merchant behaviour.

The launch comes as companies increasingly seek market intelligence that is more timely, detailed and actionable than conventional research methods.

PhonePe PulsePro is built on the company's digital transactions ecosystem and provides organisations with aggregated and anonymised transaction trends that offer a view of economic activity across India, the company said in a statement. By analysing transaction patterns as they emerge, the platform is designed to help businesses identify opportunities and respond more quickly to changing market conditions, it added.


The enterprise platform draws on PhonePe's network of more than 700 million registered users, over 50 million registered merchants and coverage across 99% of India's postal codes. The company said this enables organisations to make data-driven decisions across expansion planning, distribution strategy, site selection and category growth using insights generated from transaction activity.

PhonePe PulsePro follows the launch of PhonePe Pulse, the company's open data platform introduced in 2021. That platform has been used by entrepreneurs, researchers, developers, policymakers and students to access digital payments data.

PhonePe said Pulse will continue to operate as a free, open-access platform, while PulsePro adds enterprise-grade intelligence aimed at supporting business decision-making.

"Businesses today don't just need more data, they need better intelligence. Since launching PhonePe Pulse in 2021, we have seen a growing demand from organizations looking for deeper market insights to guide expansion and strategic decision-making. PhonePe PulsePro is our response to that need," said Karthik Raghupathy, Head of Strategy at PhonePe.

PhonePe PulsePro includes a range of enterprise intelligence offerings designed for businesses. Its Category & Growth Intelligence solution provides insights into macro and micro market trends, consumer spending patterns, category performance and changes in store formats across more than 200 store categories and over 100 market signals.

The platform also offers Retail Network Intelligence to help companies identify high-potential markets, optimise distribution networks, assess urban whitespace opportunities and prioritise rural expansion.

In addition, its Hyperlocal Intelligence capability supports site selection and network planning by providing insights at district and postal code levels, along with deeper local market indicators. Businesses can also monitor digital ecosystem metrics, including quick commerce penetration, through hyperlocal transaction-based insights.