Searched for
ADVERTISING SPENDING
As Canada moves to restrict social media for kids under 16, this 21-year-old built an app that wants users to STOP doomscrolling: Lyvio has no ads, algorithms or likesA 21-year-old Canadian student has built Lyvio, a social media app with no ads, algorithms, likes or follower counts. The app is designed t...
Snap beats revenue estimates on ad boost from World Cup, shares surgeSnap's second-quarter revenue surpassed estimates, boosted by World Cup advertising and large advertiser activity. The social media company...
Quick commerce braces for Rakshabandhan rush as capacity strains emergeThe surge in demand is also exposing capacity constraints that have long plagued ecommerce marketplaces such as Amazon and Flipkart. Brands...
Pepsi seeks to take 'Sting' out of FSSAI order, drops energy labelPepsiCo India has removed the word 'energy' from new Sting cans and bottles. This action complies with the food safety regulator's upcoming...
Candidate asked for Rs 90,000. HR refused and offered Rs 80,000. She questioned why the company advertised salaries up to Rs 1 lakhDelhi-based entrepreneur Kanika Jain shared a salary negotiation where a candidate asked for Rs 90,000, within the advertised Rs 75,000 to ...
Shiprocket to launch IPO in 1-2 weeks at a valuation of Rs 7,000 croreShiprocket is also expected to file a revised prospectus with updated financials before launching the issue. The company, after receiving a...
Quote of the day by Benjamin Millepied: "Most dancers have no awareness of how they..." — Inspiring life lessons on self-acceptance, confidence, mental health, resilience, compassion, and why true confidence begins with seeing yourself beyond society's expectations by the French choreographer and filmmakerToday's Quote of the Day by Benjamin Millepied: Benjamin Millepied’s quote exposes the psychological toll imposed by high-intensity profess...
Thalapathy Vijay and Jason Statham in one film? Actor-politician's son Jason Sanjay calls it a 'great collaboration' ahead of directorial debutVijay's son Jason Sanjay is gearing up for his directorial debut with Sigma and has now shared several personal and professional insights i...
In 1889, one invention solved the biggest problem every snow sled had; a flexible piece of steelIn 1889, downhill sledding was a dangerous game. Sleds couldn't steer at all. Riders had to jam a boot into the snow to turn or stop. Quake...
Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...
Meta misses profit expectations, sticks to massive AI spendingThe Facebook and Instagram parent company reported free cash flow of $784 million in the second quarter ended June 30, down from $8.55 bill...
Maruti Q1 Results Preview: What could lead to a profit decline for India's largest carmaker?Maruti Suzuki is expected to post strong Q1FY27 revenue growth of 31% YoY, driven by robust volumes and better realisations. However, the a...
Amazon, Walmart AI detect 'made in USA' fraud but do not flag it, study saysRetailer AI assistants can identify false "Made in USA" claims on products. However, these technologies are not actively used to police suc...
'Rs 100 or Rs 200, start selling': NEET aspirant shares two dozen success mantra after building Rs 5 crore net worthZaid Khan built a ₹5 crore net worth by age 25 through his branding business. He shared his career journey and business growth insights on ...
Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
Microsoft set for $190 billion market value swing after earnings results, options indicateThe tech company's options imply a move of about 6.6% in either direction after the company reports fourth-quarter results. By comparison, ...
Coca-Cola shares surge 7% as earnings beat lifts outlookCoca-Cola raised its full-year revenue and earnings forecasts after beating second-quarter estimates on strong demand for zero-sugar drinks...
Meesho expects slower Q2 growth, to raise festive marketing spendMeesho anticipates slower net merchandise value growth this quarter. The company plans increased spending to acquire new users before the f...
Nestle India extends rally on stellar June quarter, higher costs may limit upsideNestle India shares reached a record high after a strong June quarter performance. Revenue growth accelerated significantly year-on-year, r...
Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...