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INDIAN CONTENT CONSUMPTION TRENDS
Our omnivorous appetite: Rise of a seamless local-national consumer identity through vernacular creativity that AI will fuelIndia is embracing an omnichannel identity, blending nationality and locality effectively. Localized content is experiencing a scalable res...- LinkedIn’s Hari Srinivasan outlines new measures to curb AI slop, automated activityLinkedIn is strengthening automation defenses and detecting many automated comment attempts daily. The platform is deploying improved class...
- Happiness habit of the day by JRD Tata: ‘I do the best of what there is available, and I'm happy’. A life lesson from industrialist, philanthropist, and Bharat Ratna awardee on living with purpose and living happilyJRD Tata viewed happiness as more than luxury, travel or material success. In an interview with Rajiv Mehrotra, he said, “I do the best of ...
- India ready for a premium wealth show while US missiles rattle the worldIndia's festive shopping season is set to highlight the country's premiumisation boom despite global uncertainty triggered by the US-Iran w...
- Times Food Delivery Awards – North 2026: Celebrating excellence in India’s digital dining economyThe Times Food Delivery Awards North 2026 recently honored India's dynamic food delivery sector. This event recognized numerous restaurants...
- Story TV bets big on South India with 1,000 original microdramasStory TV is expanding into South India with original microdramas. The platform will produce over one thousand South Indian microdramas by M...
- India's gold demand falls 6 per cent in April-June on weak seasonal demand, higher duty: WGCIndia's gold demand decreased six percent year-on-year during the April-June quarter. This decline occurred despite a significant fifty per...
- Corporate Life vs Influencer Life: Bengaluru women compare salary, lifestyle, perks and freedomTwo Bengaluru women shared contrasting daily lives on Instagram. Ananya, a corporate analyst, has a structured work routine and fixed incom...
- Explained: PM Modi's FB post, Meta's content filter 'glitch' and why top co execs are being summonedIndia summoned a top Meta executive after Prime Minister Modi's post was briefly restricted. The company cited an AI glitch, but the govern...
- India's premium mithai boom: How traditional sweets are getting a premium makeoverIndian mithai is transforming from traditional sweets to premium offerings. Consumers now seek quality ingredients and attractive packaging...
- Indian economy shows recovery despite global uncertainties, private investment gains momentum: ReportDemonstrating remarkable resilience, India's economy witnesses a comprehensive recovery across sectors, coupled with an increase in industr...
- 'Grass looking greener in India': Mumbai startup founder claims reverse brain drain is rising as Indians studying abroad look to return homeInternational graduates are increasingly considering returning to India after their studies abroad. Students cite India's economic growth a...
- Global travel restrictions benefited premium Indian liquor retail: CartelBros’ Mokksh SaniGlobal travel restrictions redirected premium liquor sales to domestic retail markets. This shift occurred as duty-free sales at Indian air...
- IndiGo bets on India's aviation boom despite West Asia turbulence, oil price risksIndiGo expects strong air travel growth despite geopolitical tensions and volatile fuel prices. Rising incomes and urbanisation will power ...
- Prime Video India signs multi-year deal with CJ ENM to bring over 100 Korean showsPrime Video India and CJ ENM have signed a multi-year distribution deal. This agreement will bring more than one hundred Korean shows to In...
- Prime Video India signs multi-year deal with Korea's CJ ENM, to stream 100+ K-shows over two yearsPrime Video India has signed a multi-year distribution deal with South Korea's CJ ENM to bring over 100 Korean shows to Indian audiences ov...
- KFC operator Devyani International bets on tech, portfolio boost as demand picks up pace againDevyani International noted consumer spending recovery in the last fiscal year's final quarter. The company focused on operational efficien...
- Chinese influencers livestream from wealthy areas with ring lights, viral video sparks debate onlineA viral video shows many influencers livestreaming on a Chinese street at night. This unusual scene has prompted online discussions about i...
- Beyond roti, kapda, makaan: Inside India's new consumption storyIndian consumers now prioritize experiences and lifestyle choices over basic needs. Average monthly spending has increased across both rura...
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
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