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BRAND BUILDING
What the ET SME Summit shows about building brand influence in India's MSME economyThe ET SME Summit demonstrates how reputed editorial ecosystems help brands gain credibility, influence decision-makers and create lasting ...- Emami expects 25% of turnover from new-age brands by FY30Emami anticipates strategic investments will significantly boost its consolidated turnover. New-age brands and digital capabilities are cen...
- Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...
- ChrysCapital acquires controlling 70.68% stake in Novartis India listed unit in first majority pharma investmentChrysCapital has acquired a controlling interest in Novartis India Limited, representing its inaugural investment in India's pharmaceutical...
- 'Rs 100 or Rs 200, start selling': NEET aspirant shares two dozen success mantra after building Rs 5 crore net worthZaid Khan built a ₹5 crore net worth by age 25 through his branding business. He shared his career journey and business growth insights on ...
- ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experienceADA announced its acquisition of Algonomy, a retail agentic decisioning leader. This deal strengthens ADA's intelligent growth platform wit...
- Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...
- He is a basketball player, but his investment skills impress Warren Buffett: 'He’s a smart guy off the court'Legendary investor Warren Buffett has praised NBA icon LeBron James for his business acumen, saying he is "a smart guy off the court." Buff...
- RCB wins valuation crown! Royal Challengers Bengaluru 1st $300 mn cricket team as IPL business value crosses $20 bnRoyal Challengers Bengaluru has surpassed a $300 million brand value milestone. The Indian Premier League's overall business valuation clim...
- India attractive long-term opportunity for Coca-Cola: CEO Henrique BraunCoca-Cola sees significant opportunities in India's beverage market. The company is investing in both affordable and premium product segmen...
- Flipkart's supply chain arm Ekart opens logistics network to external brandsEkart is expanding its logistics network to outside businesses. This includes MSMEs and D2C brands through a new franchise model. The compa...
- Flipkart's Ekart opens pan-India logistics network to businessesEkart, Flipkart's supply chain arm, is opening its logistics network to outside businesses. This expansion utilizes a new franchise model a...
- OYO parent PRISM expands UK premium portfolio with 40 hotels ahead of IPOPRISM, OYO's parent company, is expanding its premium hospitality business in the United Kingdom. Forty new hotels are being added under it...
- Bombay Shaving Company posts 139% revenue growth, cuts lossses by 85% in FY26According to market intelligence firm Tracxn, Bombay Shaving Company has raised $69.8 million in total equity funding across 14 rounds, inc...
- FMCG companies reap rewards from digital-first brand acquisitions as online bets drive growthDigital brands that have been acquired have quickly become the most rapidly expanding segments within major consumer companies. For FY26, t...
- Applying Chinese ecosystem learning to build Indian smartphone; eyes Rs 7,500 crore sales: NxtQuantum founderNxtQuantum Shift Technology is a 100% Indian company. With more than two decades of experience in this industry, building brands into the C...
- AI+ wants to be India's answer to global smartphone brandsMadhav Sheth aims to build India's first globally competitive smartphone brand, AI+.He is leveraging two decades of experience from China's...
- Hyderabad emerges as India's next retail hotspot as developers, brands place big betsHyderabad is becoming a major retail investment destination with new malls planned. Developers are building over twenty destination and nei...
- ITC eyes Rs 8 lakh crore FMCG opportunity by 2035, bets on AI and acquisitionsITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand buildin...
- Emami Agrotech targets Rs 22,000 cr turnover in FY27; remains cautious on commodity volatilityEmami Agrotech expects ten percent revenue growth this fiscal year. Strong demand for edible oils will drive this anticipated growth. The c...
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