ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience

Singapore and Bengaluru July 30, 2026 - ADA, The Data and AI Experience Company, today announced the completion of its acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA’s intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience.

The acquisition will also extend ADA's reach to 34 combined markets across APAC, the US, MENA, and Europe.

Algonomy, built on the legacy of Manthan and RichRelevance, is trusted by over 400 leading brands globally for delivering autonomous, hyper-personalized customer experiences.


The coming together of ADA and Algonomy completes a platform that understands the customers and acts for them. Every customer signal runs through a data foundation, where AI agents drive real-time decisions to determine the right price, offer, product, message and then deliver a personalized response across every touchpoint, simultaneously.

"We believe every customer touch point will be AI agent driven, and we are building the world’s most intelligent growth platform to power that world. With Algonomy, we add deep AI capabilities in personalization, merchandising and supply-chain intelligence, bringing us closer to our vision," said Srinivas Gattamneni, CEO of ADA.

“We started Algonomy twenty years ago on a single bet: that better decisions, made faster, would change what brands could do for the consumers of their products. Four hundred brands later, through several reinventions of this industry, the bet has held. ADA gives it a far bigger stage, and it comes at the precise moment decisioning stops advising and starts acting. I've never had appetite for watching a shift like this from the sidelines, and this is the one I am excited to help build, not just call,” said Atul Jalan, CEO of Algonomy

After acquisition, clients retain full access to Algonomy products, solutions and teams while gaining from broader capabilities of ADA. The combined business now operates under the ADA brand worldwide.

The opinions and views in the article are of ADA Group only, and provided for general information purposes.