At 43, Trisha Krishnan continues to impress with her fitness and youthful glow. Her workout routine includes kettlebells, balance-ball trai...

PepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...

Actor Trisha Krishnan recently attended a wedding reception with actor Vijay, which added fuel to their relationship rumours. At 42, she ma...

The company, which provides an array of energy drinks, is focusing on an omnichannel presence starting with North Indian states like the UP...

The report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...

Women usually avoid buying from liquor vendors due to fear of being harassed by authorities.

The company is eyeing to catch up the growing consumer shift towards natural, organic and ayurvedic products as well as to cater to growing...

India's vodka consumption declined 3% last calendar — first fall in more than a decade — suggesting the odorless spirit's waning honeymoon ...

Liquor consumption across bars and restaurants in Maharashtra could be hit by 20% as the state adopts a new minimum drinking age – from 21 ...

FMCG company Hindustan Unilever Ltd (HUL) aims at garnering significant market share this year on the back of a huge response for its "Arog...

The official beverages partner is keen to have a sports drink in its portfolio before the games takes off in New Delhi even if that means i...

That tea consumption has not been hit by slowdown as pointed out by various participants at the India International Tea convention held her...

Tea consumption has not been hit by slowdown as pointed out by various participants at India International Tea convention being held here h...

Tata Tea is gearing up to make an entry into the energy drinks segment identifying fortified beverages as a growth area.

Developing cold feet over a proposal to reduce the drinking age to 21, Delhi Government instead opted to continue with the current age of 2...

Consumption of low-cost wine in rural Indian market is expected to touch the Rs 500-crore mark by end of this fiscal owed to increasing pop...

PepsiCo seems to be trying to strike a balance. In the near future, the company is likely to have a 50:50 split between ‘fun for you’ produ...