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YOUTH DRINKING PREFERENCES
Diageo India enters ready-to-drink alcohol market, takes on Bacardi in nascent segment with Smirnoff IceDiageo India is entering the ready-to-drink alcohol market with its Smirnoff brand and various flavors. The company aims to attract younger...- Quote of the day by Julia Roberts: 'I want to have some idea of what I will look like. I want my kids to know when I am pissed and happy...' Notting Hill star's powerful lesson on ageing naturallyJulia Roberts, 58, is known for embracing natural ageing while maintaining a simple approach to skincare and wellness. Her routine includes...
- Himachal CM Sukhu announces 'Apna Parivar Sukhi Parivar', 'Indira Gandhi Matri Shishu Sankalp' schemesThe Chief Minister also announced that the 'Indira Gandhi Matri Shishu Sankalp Yojana' would be launched on a pilot basis from October 2 in...
- How does actress Trisha Krishnan stay so fit and radiant at 43? Her workout, diet and beauty secrets decodedAt 43, Trisha Krishnan continues to impress with her fitness and youthful glow. Her workout routine includes kettlebells, balance-ball trai...
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
- Trisha Krishnan, 42, looks like a 25-year-old. Thalapathy Vijay’s co-star starts her day with green tea. Check her full diet routineActor Trisha Krishnan recently attended a wedding reception with actor Vijay, which added fuel to their relationship rumours. At 42, she ma...
- Beverage brand Rockit raises Rs 6 crore pre-seed investmentThe company, which provides an array of energy drinks, is focusing on an omnichannel presence starting with North Indian states like the UP...
- Gen Z consumers prefer brands with social causes: ReportThe report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...
- For the sake of safety: 45% women dodge restaurants & pubs, prefer drinking at homeWomen usually avoid buying from liquor vendors due to fear of being harassed by authorities.
- Baidyanath forays into FMCG segmentThe company is eyeing to catch up the growing consumer shift towards natural, organic and ayurvedic products as well as to cater to growing...
- Vodka sales slip after decade-long boomIndia's vodka consumption declined 3% last calendar — first fall in more than a decade — suggesting the odorless spirit's waning honeymoon ...
- Drinking age: New law to hit Maharashtra’s liquor marketLiquor consumption across bars and restaurants in Maharashtra could be hit by 20% as the state adopts a new minimum drinking age – from 21 ...
- Hindustan Unilever aims for significant market share in 2011FMCG company Hindustan Unilever Ltd (HUL) aims at garnering significant market share this year on the back of a huge response for its "Arog...
- Coca-Cola plans sports drink Powerade launch ahead of CWGThe official beverages partner is keen to have a sports drink in its portfolio before the games takes off in New Delhi even if that means i...
- Slowdown's no dampener for tea salesThat tea consumption has not been hit by slowdown as pointed out by various participants at the India International Tea convention held her...
- Tea sales brewing in times of recessionTea consumption has not been hit by slowdown as pointed out by various participants at India International Tea convention being held here h...
- Tata Tea set to launch energy drinksTata Tea is gearing up to make an entry into the energy drinks segment identifying fortified beverages as a growth area.
- 25 to remain age of drinking in capitalDeveloping cold feet over a proposal to reduce the drinking age to 21, Delhi Government instead opted to continue with the current age of 2...
- Wine worth Rs 500 cr to be sold in rural marketsConsumption of low-cost wine in rural Indian market is expected to touch the Rs 500-crore mark by end of this fiscal owed to increasing pop...
- PepsiCo to take a shot at healthPepsiCo seems to be trying to strike a balance. In the near future, the company is likely to have a 50:50 split between ‘fun for you’ produ...
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