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WPP S EXECUTIVE COMMITTEE
Twitter’s US ad sales plunge 59% as woes continueTwitter's ad sales staff is concerned that advertisers may be spooked by a rise in hate speech and pornography on the social network, as we...
05 Jun, 2023, 09.12 PM IST
Devika Bulchandani is Oglivy's global CEOIn her new role she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning ...
09 Sep, 2022, 12.48 AM IST
NotPetya: the cyberattack that shook the worldWith Ukraine as its primary target, NotPetya quickly spread to more than 60 countries, destroying the computer systems of thousands of mult...
05 Mar, 2022, 09.16 AM IST
TikTok is aiming at a bigger audience than U.S. SenatorsFor TikTok to be a true success, it needs to appeal to the likes of Nike, Coca-Cola and McDonald’s. Its advertising business is ready to ta...
20 Nov, 2019, 09.23 AM IST
Blue Star appoints Madison World's CMD Sam Balsara as additional directorBalsara, who holds an experience of over 45 years in marketing, advertising and media, has held various stints in Cadbury India, WPP and Mu...
21 Jun, 2017, 07.49 PM IST
Prasanth Kumar named CEO, MindShare South AsiaPopularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.
02 Feb, 2015, 04.00 AM IST
Ad gurus Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drivePower ministry is tapping the imagination of advertising gurus to hammer home the message that India can save 25,000MW of energy every year.
31 Oct, 2014, 02.13 AM IST
Can Dentsu open its door to Indian clients?The world's fifth largest ad agency is small in India. Last year, it brought in a new chief and the results are beginning to show.
23 Jul, 2012, 10.23 AM IST
PepsiCo races past Coke in F1 advertising warAlthough Pepsi managed to land the last-minute deal, it will serve its Pepsi, Mountain Dew and Aquafina products at only some areas of the ...
26 Oct, 2011, 02.28 PM IST
- Olympic sponsors land in Chinese soup
Brands eager to tap the massive audience for Beijing Games face tough ethical questions.
17 Sep, 2007, 01.02 AM IST