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WPP S EXECUTIVE COMMITTEE
WPP appoints Baiju Shah as Global CEO of AKQAWPP has appointed Baiju Shah, formerly Global Chief Strategy Officer at Accenture Song, as the new Global CEO of AKQA. This move aligns wit...- WPP Media unveils leadership structure for South AsiaWPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...
- How do you solve a problem like Elon?Linda Yaccarino, the CEO of X, faced challenges in reviving the company's advertising business alongside Elon Musk. Efforts to attract high...
- Twitter’s US ad sales plunge 59% as woes continueTwitter's ad sales staff is concerned that advertisers may be spooked by a rise in hate speech and pornography on the social network, as we...
- Devika Bulchandani is Oglivy's global CEOIn her new role she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning ...
- NotPetya: the cyberattack that shook the worldWith Ukraine as its primary target, NotPetya quickly spread to more than 60 countries, destroying the computer systems of thousands of mult...
- TikTok is aiming at a bigger audience than U.S. SenatorsFor TikTok to be a true success, it needs to appeal to the likes of Nike, Coca-Cola and McDonald’s. Its advertising business is ready to ta...
- Blue Star appoints Madison World's CMD Sam Balsara as additional directorBalsara, who holds an experience of over 45 years in marketing, advertising and media, has held various stints in Cadbury India, WPP and Mu...
- Prasanth Kumar named CEO, MindShare South AsiaPopularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.
- Ad gurus Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drivePower ministry is tapping the imagination of advertising gurus to hammer home the message that India can save 25,000MW of energy every year.
- Can Dentsu open its door to Indian clients?The world's fifth largest ad agency is small in India. Last year, it brought in a new chief and the results are beginning to show.
- PepsiCo races past Coke in F1 advertising warAlthough Pepsi managed to land the last-minute deal, it will serve its Pepsi, Mountain Dew and Aquafina products at only some areas of the ...
- Olympic sponsors land in Chinese soupBrands eager to tap the massive audience for Beijing Games face tough ethical questions.
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