Manchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...

Chelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...

Osiris Guzman, president of Dominican Republic soccer, goes in another direction, comparing Blatter to Jesus Christ, Nelson Mandela and Win...

The scorecard of IMG Reliance, tasked with marketing the I-League, shows the difficulties in promoting football in the country.

Jefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...

Cricket-wary advertisers have finally started to hedge their risks by betting big on other sports.