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UEFA NIKE PARTNERSHIP
Nike enters exclusive talks to supply UEFA men's club match balls from 2027UC3, the joint venture between UEFA and European Football Clubs, said on Thursday it had entered exclusive negotiations with Nike to be...- Sportz Interactive appoints Blair Richardson to lead European and UK growthSportz Interactive (SI) has appointed Blair Richardson as its Director of Business Development. He will spearhead the company's expansion p...
- Manchester United signs $1.1B deal with AdidasManchester United, whose US owners have been considering selling the Premier League club, will return to the lucrative UEFA Champions Leagu...
- Manchester United signs $1.1 billion Adidas kit deal for 10 yearsManchester United has signed a 10-year sponsorship deal with Adidas, worth £900m ($1.1bn), which renews the English football club’s longsta...
- Chelsea unveils new 2023/24 home kit following sponsorship decisionChelsea will soon embark on their pre-season tour in the United States, where they will proudly showcase their new kit to American fans. Su...
- How Joseph “Sepp” Blatter controls soccerOsiris Guzman, president of Dominican Republic soccer, goes in another direction, comparing Blatter to Jesus Christ, Nelson Mandela and Win...
- I-League struggling to woo sponsors; IMG Reliance facing difficulties in promoting footballThe scorecard of IMG Reliance, tasked with marketing the I-League, shows the difficulties in promoting football in the country.
- Content creation gives brand edge in sports-led mktgJefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...
- Nike looks beyond cricket, bets on soccerCricket-wary advertisers have finally started to hedge their risks by betting big on other sports.
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