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TITLE SPONSORSHIP DEAL
A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...20 May, 2026, 01.21 PM IST- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...06 May, 2026, 11.36 AM IST
- Punjab Kings eyes 8-10% increase in sponsorship revenueThe franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the prin...26 Mar, 2024, 10.14 AM IST
- Tata Sons retains IPL title sponsorship rights for five yearsIndustry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many pros...19 Jan, 2024, 09.39 PM IST
- Aditya Birla Group bids for IPL rights; Tata has right to matchTata Sons and the Board of Control for Cricket in India (BCCI) are competing for the Indian Premier League (IPL) title sponsorship rights. ...18 Jan, 2024, 07.21 AM IST
- IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...03 Jan, 2024, 02.26 PM IST
- Rajasthan Royals extends its deal with LuminousRajasthan Royals has extended its title sponsorship deal with Luminous Power Technologies for another two years, with the brand's logo feat...24 Nov, 2023, 12.31 PM IST
- BCCI floats tender for title sponsor rightsThe Board of Control for Cricket in India (BCCI) has issued a tender for title sponsorship rights for international cricket matches in Indi...01 Aug, 2023, 05.11 PM IST
- Mastercard set to replace Paytm as title sponsor for all BCCI matches in IndiaBCCI is expected to re-assign the rights at the same price–Rs 3.8 crore per match–to Mastercard.26 Jul, 2022, 06.00 AM IST
- Tata group replaces Vivo as IPL title sponsors for 2 years; BCCI set for windfallAs per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...11 Jan, 2022, 05.54 PM IST
- IPL sponsors may get 1-year pro-rata extensionThe issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...02 Dec, 2021, 12.23 AM IST
- Vivo may transfer IPL title rights; Dream11, Unacademy in contentionDream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...09 Feb, 2021, 09.32 PM IST
- After parting ways with BCCI for IPL 2020, Chinese firm Vivo quits PKL & Bigg Boss, tooVivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edit...07 Aug, 2020, 03.15 PM IST
- BCCI, Vivo suspend IPL partnership for one year, may resume next yearThe BCCI sent out a one-line statement without giving any details to say that Vivo will not be associated with the IPL this year. Vivo won ...06 Aug, 2020, 04.55 PM IST
- Indo-China clash: IPL governing council to review sponsorship dealsVivo had picked up the IPL title sponsorship rights for Rs 2,199 crore for five years in 2018, which results in the Chinese smartphone make...19 Jun, 2020, 11.51 PM IST
- BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.04 Mar, 2016, 04.26 AM IST
- Star Private, ESPN bag BCCI sponsorship rights for 2013-14 seasonBCCI awarded title sponsorship for all international series & domestic tournaments in India for 2013-14 to Star Private & ESPN.04 Oct, 2013, 02.03 AM IST
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