Golf in India is transforming from an elite sport to an accessible, commercially viable venture with significant corporate investment. Two ...

Infosys is leading the way in AI-driven learning and fan engagement. The company is using AI to enhance its free learning platform, Infosys...

Kabuni, a UK company, has launched in India. It uses AI to offer professional cricket coaching to every player. Sourav Ganguly, the brand a...

American tennis player Andre Agassi advises young Indian entrepreneurs to tackle societal problems with scalable, private-sector solutions....

Padel, a tennis-like racket sport , is becoming popular among Indian corporate leaders. Many are switching from other sports and enjoying i...

Badminton great Pullela Gopichand, squash champion Saurav Ghosal, and table tennis No. 1 Sharath Kamal gave an undisclosed amount of fundin...

Humans invented sports out of sheer boredom with their tools and rules, driving them to add more variety to games. It’s high time we take m...

The Bengaluru-based firm will now work with Świątek’s team to build an advanced data analytics and video dashboard powered by artificial in...

The Bengaluru-based company and Nadal’s coaching team are developing an AI-powered match analysis tool. This personalised tool will be avai...

The programme will identify and support the progression of Indian women athletes aged 13-19 years through collaborations with sports academ...

“People need to find value in what they’re buying versus having an NFT for the sake of showing off. This means that unique and innovative p...

Tata Communication’s scrip rose to a high of Rs 1,293.30 as against the previous close of Rs 1,268.55 on the National Stock Exchange

Sports marketing agency Meraki Sport and Entertainment manages Bopanna’s commercial endorsements and is also Enerzal’s sports marketing age...

Even as cricket remains the most watched sport, its share in ad spends is down by almost a third, says a report that has studied the busine...

The report called for collaborative efforts of both the Government and private sector towards strengthening the sports ecosystem.

'The sportspersons are naturally gifted with qualities that can help them achieve success in their entrepreneurial journey as well.'