Infosys signs tennis legend Rafael Nadal as brand ambassador

Infosys has signed a three-year partnership with Spanish tennis player Rafael Nadal and are jointly developing an artificial intelligence (AI) tool to mark the collaboration.

India’s second largest IT company and Nadal’s coaching team are developing an AI-powered match analysis tool. This personalized tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches, according to a press release.


Nadal has won 22 Grand Slams, including a record 14 French Open titles.

The Bengaluru-based firm has been the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and International Tennis Hall of Fame. “Brand Infosys has helped reimagine the tennis ecosystem for a billion fans globally leveraging AI, cloud, data analytics and digital experiences,” the release said.

Also read | Game, set, matched: decoding the footprint of Indian IT on global sports

Infosys has launched over 30 innovations converging the power of AI, cloud, metaverse, mixed reality and other new-age tech for the tennis ecosystem. Other innovations from Infosys, for the tennis ecosystem, include explorations in the digital universe including mixed reality, social VR (virtual reality) and 3D art museums to expand the history and heritage of tennis to fans globally.

Recently, Infosys launched the Carbon Tracker, allowing ATP players to track and offset emissions from their travel on tour. It is a first-ever sustainable tech in any sport.

ET reported earlier this week that the top five Indian IT players — Tata Consultancy Services, Infosys, HCL Technologies, Wipro and Tech Mahindra — drive between $800 million and $1 billion from the sports sector and related partnerships annually, according to research by IT market intelligence firm UnearthInsight. The global addressable market is pegged at around $21 billion, meaning India has cornered around 5% of the total share.

“I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful,” said Rafael Nadal.

“It is an honor to welcome Rafa – one of the world’s most respected champion athletes and humanitarians – as an ambassador for Infosys. We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients,” said Salil Parekh, chief executive, Infosys.