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Are you paying to reach your target audience or just paying for the numbers?ET Partner With Us provides businesses the opportunity to connect with decision-makers and consumers through trusted financial journalism. ...- Jailer 2 box office collection day 4: Rajinikanth's film all set to enter Rs 450 crore club globally, becomes highest-grossing Tamil film of 2026Jailer 2 has received positive responses and strong box office numbers following its release. The film has become the highest-grossing Tami...
- Reality shows, cricket turn advertisers' safe betsEstablished non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...
- Nitin Gadkari's village to become a textile hub? How a handloom project aims to employ 5,000 women and take sarees globalNitin Gadkari's Dhapewada textile project near Nagpur aims to revive traditional handloom weaving and create employment opportunities for 5...
- How meaningful business conversations connect brands with the right decision-makersIn a changing business environment, reaching the right decision-makers takes more than visibility. The right platforms can help brands shar...
- Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...
- Three questions to answer before your next marketing spendTo excel in marketing, it is vital to prioritize clear strategies that outline target audiences, key goals, and engagement levels. By honin...
- Jaguar has reinvented itself with a 1,016-hp electric car. But its biggest challenge may not be TeslaJaguar has introduced the Type 01, a new electric grand tourer that showcases their rebranding efforts. This vehicle features a powerful 1,...
- HP OmniPad 12 review: A tablet that tries to do everything, but does it stand out?HP has launched the OmniPad 12, an ideal choice for students and professionals alike, offering a detachable keyboard and a sleek, clean And...
- Beyond cricket! Investors game for sports’ next big betInvestors in India's sports industry are diversifying their focus beyond cricket to include women's sports and emerging leagues. Companies ...
- Trump honours Microsoft's CEO Satya Nadella after Vance drops H-1B visa hammer on companyPresident Donald Trump recognized tech leaders including Satya Nadella with National Medals for their achievements during a ceremony. Vice ...
- E-commerce firms turn to AI to solve for Bharat during festive salesFrom spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is do...
- ElevenLabs bets big on India; GCC jobs shiftElevenLabs is planning to expand its voice AI platform to include all 22 Indian languages. This and more in today’s ETtech Top 5.
- SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billionIndependent advertising technology platforms are set to leverage SDKs to dominate the $400 billion in-app advertising market. Growth in thi...
- From $250,000 in two months to $12 million a month: How Dylan Jacob built BrüMateDylan Jacob’s beer kept getting warm before he could finish it. Eventually, the irritation sent him looking for something that would keep a...
- In 2009, Germany's Robert Brandl began Tooltester with just $200; by 2023, the business had grown to $120K in monthly revenueRobert Brandl started Tooltester in 2009 with roughly $200. There was no big operation behind it. The basic idea was to help people sort th...
- Pour Over Coffee Roasters plans 100 outlets by 2030Pour Over Coffee Roasters intends to expand to nearly 100 cafés by 2030 while focusing on its roasting business. The company is exploring f...
- Ramayana release date update: Ranbir Kapoor, Sai Pallavi, Yash's movie to release early in 5 countries. Check new dateRamayana: Rise of a Legend is an ambitious film featuring Ranbir Kapoor, Sai Pallavi, and Yash. It is scheduled for international release a...
- Building businesses for the next billion Indians: What entrepreneurs need to understandIndia is undergoing a remarkable transformation as more individuals choose entrepreneurship over conventional careers. The influx of techno...
- Air India to resume Delhi-Tel Aviv direct flights from December 1, restoring India-Israel air linkAir India will resume direct Delhi-Tel Aviv flights from December 1, 2026, restoring non-stop connectivity between India and Israel. The ai...
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