TAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...

"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...

Commercial advertising added 55 percent to the total volume of ads across general entertainment channels (GEC) whereas promos constituted 4...

It will track consumer sentiments across multiple e-commerce portals, and decodes unstructured data in turn help marketers with valuable in...

TAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...

The 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.

Earlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.

Kantar Market Research Services, which owns half of TAM Media Research, has filed a writ petition against the govt of India in the Delhi Hi...

Kantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...

The investigation has been ordered by the fair trade regulator CCI after finding prima facie evidence of TAM violating competition norms.

TAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research.

The IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.

"We have been noting the developments and the commission feels that it is a genuine concern and should be looked into seriously," a top CCI...

The ministry of information & broadcasting and Prasar Bharati will jointly investigate allegations of fudging of television viewership by T...

Most broadcasters allege that the main problem with TAM data is the small sample size.

Several big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.

The government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...