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TAM MEDIA
'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...- China humanoid robot half-marathon to showcase technical leapsMore than 300 humanoid robots participating in China's second robot half-marathon on Sunday will be facing tougher terrain designed to test...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Toilet soaps top advertising category on GECs: TAM Media ResearchCommercial advertising added 55 percent to the total volume of ads across general entertainment channels (GEC) whereas promos constituted 4...
- TAM Media Research launches AI tool CRISP to gauge consumer sentimentsIt will track consumer sentiments across multiple e-commerce portals, and decodes unstructured data in turn help marketers with valuable in...
- TAM Media launches analytical tool to decode consumer sentimentsTAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...
- TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- TAM partner challenges new TV rating normsKantar Market Research Services, which owns half of TAM Media Research, has filed a writ petition against the govt of India in the Delhi Hi...
- Guidelines for TV rating agencies: HC asks Kantar to file affidavitKantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...
- Competition panel probes Prasar Bharti complaint against TAMThe investigation has been ordered by the fair trade regulator CCI after finding prima facie evidence of TAM violating competition norms.
- CCI to probe Prasar Bharati complaint against TAMTAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research.
- Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- Competition regulator CCI likely to investigate business practices of TAM Media"We have been noting the developments and the commission feels that it is a genuine concern and should be looked into seriously," a top CCI...
- Information & Broadcasting ministry, Prasar Bharti to probe TAMThe ministry of information & broadcasting and Prasar Bharati will jointly investigate allegations of fudging of television viewership by T...
- Most broadcasters see fault in TAM Media Research's small sample sizeMost broadcasters allege that the main problem with TAM data is the small sample size.
- Advertisers say they don't trust TAM Media Research data entirelySeveral big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.
- Government mulls probe against TAM Media Research after complaintsThe government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...
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