Searched for
SUSTAINED VISIBILITY IN ADVERTISING
How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...- FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...
- Chitale vs Starbucks: Viral video shows how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Rethinking Visibility In An Innovation-Driven EconomyAs innovation becomes more open and collaborative, thanks to an AI-Driven economy, companies are rethinking how visibility is built. This a...
- The end of Ask.com, and the shifting sands of internet useAfter a 25-year run, Ask Jeeves has officially shut down as part of a strategic shift by parent company IAC. Launched in 1996 as a conversa...
- Quick-commerce, Nescafe coffee push and Ad spends: Inside Nestle India's growth playNestle India achieved its best quarterly results in ten years. This strong performance was fueled by significant volume increases across it...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
- IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand cloutGujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...
- ETtech Explainer: What is Flipkart’s ‘advertise now, pay later’ all about?Flipkart has introduced 'Advertise Now, Pay Later' (ANPL), enabling sellers to run ad campaigns without upfront payments. This initiative a...
- Stocks to buy today: Affle continues to be Elara’s top pick in the internet space; Motilal initiates coverage on Jindal StainlessBrokerage firms are bullish on Jindal Stainless due to expansion plans and projected revenue and profit growth. Navin Fluorine's Pharma CDM...
- PVR-INOX secures strategic partnership with Khushi Advertising to drive cinema advertising in South IndiaPVR-INOX and Khushi Advertising have solidified a five-year partnership for FY25, appointing Khushi as the exclusive ad-sales affiliate for...
- Animeta launches tech-powered influencer marketing platform for brandsAI-powered creator tech firm Animeta has launched influencer marketing platform Animeta Brandstar. The platform aims to help brands find cr...
- Flipkart to say no to commission and yes to paid adsFlipkart is firming plans to phase out the commissions it charges merchants for selling on its online marketplace, hoping to enlist more of...
- Apple wakes up to India’s potential; iPhone witnesses four-fold rise in sales in 3 monthsThe increased level of interest in India is happening in the backdrop of concern among Apple’s investors that the company may have hit a pl...
- DB Corp one of top media picks:CitigroupCitigroup has maintained ‘Buy’ rating on DB Corporation after the company’s profit after tax for the quarter ended December 2010 were in li...
- Small cos can create big impact by using smart advertisingAfter spending a good amount on setting up a business, an entrepreneur is usually left with just enough to sustain for sometime.
- FMCG Industry: Rising ad spend, competition to hit marginsOVER the past few quarters, larger FMCG players have increased their advertising and promotional spends and reduced price per unit quantity...
- Is cricket overvalued as an ad vehicle?In India, in the last six years, the share of sports viewing on television has grown from 2% to 9% and the share of total advertising reven...
Load More
