Quick-commerce, Nescafe coffee push and Ad spends: Inside Nestle India's growth play

Nescafe maker Nestle India on Tuesday reported its strongest quarterly performance in nearly a decade, driven by double-digit volume growth, higher advertising spends and strong momentum across e-commerce and beverages for the three months period and fiscal year 2026, it said in an exchange statement.

For the financial year ended March 31, 2026, Nestle India reported total sales of Rs 23,071.5 crore, up from Rs 20,077.5 crores in the previous year. In the fourth quarter, total sales rose 23.4% to Rs 6,445 crore.

The company said growth was broad-based across categories and channels, supported by its focus on consumer centricity, penetration-led expansion, brand reinvestment and tech-led operations.


Nestle India share price jumped after the results and ended 8.4% higher at Rs 1,394.90 on Tuesday.

Also Read: Nestle India Q4 Results: Cons profit jumps 27% YoY to Rs 1,111 crore; Rs 5/sh dividend declared

E-commerce and quick commerce momentum

The company said its e-commerce business continued strong growth, led by quick commerce, supported by improved availability, curated platform-specific packs, targeted media interventions and festive demand across the year.

Beverages drive portfolio growth

The company’s powdered and liquid beverages segment delivered sustained double-digit growth in coffee, supported by penetration gains and premiumisation, the company said.

It highlighted expansion of its beverage products, including NESCAFÉ Duo Gusto with hot and cold variants, introduction of low- and zero-sugar options, and acceleration of its ready-to-drink (RTD) journey through launches such as Vietnamese Latte and Iced Cappuccino, positioning RTD as a key future growth driver.

Higher ad spends fuel volume growth

Nestle India said it increased advertising spends by over 50%, which supported volume-led growth across brands while enabling stronger consumer engagement and market share gains.

Strong performance across channels

All business channels recorded double-digit growth, including organised trade and out-of-home, driven by store activations, visibility improvements, innovation and premiumisation-led consumption occasions.

Omnichannel expansion and rural reach

The company continued to scale its omnichannel strategy, which meant strengthening presence across e-commerce, quick commerce, modern trade, pharmacies and general trade. It also expanded rural reach to around 216,000 villages, improving distribution efficiency and execution.

Profitability and execution focus

Despite higher brand investments, Nestle India maintained an EBITDA margin of 26.3%, supported by cost efficiencies, disciplined execution and technology-led operational improvements, it said in a statement.

Also Read: Nestle India shares jump 8% to new record high. What changed after Q4 results?

“We delivered high double-digit growth and record domestic sales of Rs 6,445 crore, powered by volume growth and disciplined execution,” said Manish Tiwary, Chairman and Managing Director at Nestle India.

He added that the company’s focus remains on consumer centricity, penetration-led growth, reinvestment behind brands and tech-enabled operations, supported by strong execution across channels.