Best-dressed celebrities of the decade revealed: Taylor Swift tops the style charts with over 83,200 monthly Google searchesTaylor Swift has been named the best-dressed celebrity of the decade by Superdry, with her fashion choices generating over 83,200 monthly s...
26 Jan, 2025, 12.54 AM IST
AJIO announces launch of AJIOGRAM, a D2C-focused content-driven interactive e-commerce platformAJIOGRAM is seeking to onboard 200 homegrown D2C brands by next year. The initiative aims to provide customers a "wide range of options fro...
02 Nov, 2023, 04.31 PM IST
Puma names A$AP Rocky as creative director of Formula 1 partnershipSportswear giant Puma has appointed music artist A$AP Rocky as the creative director of its Formula One partnership ahead of the upcoming L...
23 Oct, 2023, 10.59 PM IST
How luxury brands are wooing Gen Z shoppersThe why-not attitude is driving the shopping habits of the younger generation, particularly Generation Z, those born between 1997 and 2012,...
24 Jun, 2023, 11.10 PM IST
Pharrell Williams named new Louis Vuitton menswear creative directorThe 'Happy' singer is a 13-time Grammy winner and two-time Oscar nominee.
15 Feb, 2023, 08.39 AM IST
Japanese fashion world enter a new era after the demise of Kenzo and MiyakeAccording to veteran designers, emergence of new styles have made it more difficult for new designers to go global.
18 Oct, 2022, 02.39 PM IST
Levi’s® X Deepika Padukone Gets a Baggy Upgrade with the Launch of Season 315 Sep, 2022, 09.05 PM IST
D2C brand Bewakoof enters streetwear segment, eyes Rs 2,000 crore sales by 2025With a median population age of about 27 years, India is estimated to have about 390 million millennials and about 440 million in the Gen-Z...
01 Dec, 2021, 02.50 PM IST
Virgil Abloh: The man who shattered glass ceilings as the first black creative director at LVHe reimagined Louis Vuitton in his image - merging streetwear, social media & celebrity status.
29 Nov, 2021, 07.15 PM IST
B-town mourns death of Virgil Abloh: PeeCee says 'gone too soon', KJo heartbrokenInterior designer Sussanne Khan paid a tribute to Abloh in her Off-White top & LV pants.
29 Nov, 2021, 02.07 PM IST
Louis Vuitton's creative director Virgil Abloh succumbs to cancer at 41; LVMH pays tributeVirgil Abloh was the first black American artistic director of Louis Vuitton's menswear collection.
29 Nov, 2021, 12.03 PM IST
From cliché & carteblanche to déjà vu & avant-garde: Why try to fashion separate lexicons?French and English terms in couture and prêt easily balance each other anyway.
20 Oct, 2020, 08.01 AM IST
LV designer Virgil Abloh addresses backlash over his comment on looting during US protestsThe designer apologised and said that he supported every movement to eradicate racism and police violence.
02 Jun, 2020, 04.43 PM IST
Telugu cine star Vijay Deverakonda launches his clothing brand on Myntra“Rowdy Wear is an extension of my personality and brings with it the attitude of self-expression, in street style. This attitude is now ent...
12 Feb, 2020, 09.50 PM IST
Celebrity tips on streetwear for menFor men who are not restricted by increasingly outmoded, rigid masculinity, the suit is the real challenge today. These guidelines can help.
20 Jun, 2015, 03.02 PM IST
'Bangalore is the Hub for Retail Fashion in India': BreakbounceStreetwear's Sanjeev MukhijaBreakbounceStreetwear, headquartered in Bangalore, is a street- wear brand targeted specifically at youth fast fashion for men.
11 Jun, 2015, 01.17 PM IST
BreakbounceStreetwear plans to go offline with a flagship store in BangaloreThe Bangalore-based venture partnered with e-commerce giants not just to generate profits, but to test the market as a tool for consumer an...
26 Mar, 2015, 12.26 PM IST